A fictional agency, a fictional client, and illustrative figures. Read it as an example of what your monthly could be.
s.
Shelfline CommerceA clearer view of your marketplace.
The October monthlyOctober 1–31, 2026Prepared November 14, 2026
Prepared for Morrow PantryIllustrative report · uploaded marketplace data
Kitchen storage on Amazon / October 2026
A growing shelf. A few places to spend more carefully.
Your month, in a few words
The Amazon marketplace finished October with $48,600 in ordered product sales and 2,160 units, both up 8.0%. Advertising spend and ad-attributed sales each grew 10.0%, keeping ACoS at 30.0%. The jar set did most of the heavy lifting. Pantry labels need a tighter search-term and product-page review before we give them more budget.
The numbers that matterCompared with September 1–30, 2026 · USD
Ordered product sales$48,600+8.0%$45,000 in September
Total marketplace product sales before returns and fees. Not profit or settled cash.
Units ordered2,160+8.0%2,000 in September
Units, not orders. A customer can buy more than one unit in an order.
Advertising cost of sales30.0%Unchanged30.0% in September
$6,600 ad spend ÷ $22,000 ad-attributed sales. Often called ACoS.
Total advertising cost of sales13.6%+0.25 pp¹13.3% in September
$6,600 ad spend ÷ $48,600 total product sales. Often called TACoS.
01The results
Marketplace sales, without double-counting
Total ordered product sales. Advertising-attributed sales are a separate reporting view, not extra sales to add to this line.
ordered product sales · USDFour-month view
Which products earned the salesProduct sales by product family. Each bar shows its share of the October total.
$48,600 total · USD
0%50%100%
Glass jar set$24,000
49.4% of October total
Spice rack$14,400
29.6% of October total
Pantry labels$10,200
21.0% of October total
The jar set generated 49.4% of total product sales. These are marketplace sales, not an extra layer of ad-attributed revenue.
Where ad spend needs closer attentionAdvertising cost of sales: ad spend ÷ ad-attributed sales.
ACoS35% planning limit
0%25%50%
Glass jar set26.4%
Spice rack33.0%
Pantry labels37.7%
Above the example planning limit
The label range is above the example limit. The line is a planning guide, not a break-even or profitability threshold.
Where the catalog is earning its space
Three product families in the illustrative marketplace export. Ad-attributed sales use a 14-day click window and are shown separately from total product sales.
Where the catalog is earning its space, October 1–31, 2026, currency USD.
Product family
Units
Product sales
Ad spend
Ad-attributed sales
ACoS
Glass jar setMP-JAR · parent product family
960
$24,000
$3,300
$12,500
26.4%
Spice rackMP-RACK · parent product family
720
$14,400
$1,980
$6,000
33.0%
Pantry labelsMP-LABEL · parent product family
480
$10,200
$1,320
$3,500
37.7%
October total / blended ACoS
2,160
$48,600
$6,600
$22,000
30.0%
ACoS is spend ÷ ad-attributed sales; lower is not automatically more profitable. Contribution margin, fees, returns, and organic sales are not included in ACoS. Total sales and attributed sales use different reporting bases.
02The work behind it
What we did for you.
✓
Made the jar listing easier to understand
Replaced 3 secondary images with capacity, dimensions, and lid-detail views. Updated the comparison copy across the 4 jar-set variants.
Listing content · Alex + Morrow
01
✓
Reviewed what shoppers searched for
Audited 42 search terms and added 8 irrelevant terms as negatives. Kept a separate watchlist for terms with clicks but too few orders to judge yet.
Amazon advertising · Priya
02
✓
Separated the product families in reporting
Mapped the uploaded advertising and business-report rows to the 3 parent product families so the jar set no longer hides the label range’s higher ACoS.
Reporting · Alex
03
✓
Checked the stock position
Reviewed the inventory export and flagged the jar set for a replenishment decision before the next advertising change.
Account review · Alex + Daniel
04
03A clear next month
Here’s what happens next.
1
Give pantry labels a focused test
Test 2 clearer use-case images and review spend against the same 14-day attribution window. Keep its monthly ad budget at or below $1,320.
Shelfline + Morrow
Launch Nov 18
2
Reconcile the contribution-margin view
Add the client’s fees, product cost, and returns export alongside the sales figures before making any claim about profit.
Alex + Daniel
By Nov 20
3
Confirm stock before moving more budget
Review jar-set stock cover and delivery timing. Do not expand the jar campaigns until replenishment is confirmed.
Priya
Weekly in November
AR
The catalog is moving in the right direction. Let’s protect availability on the jars and understand the label range’s economics before we ask either to do more.
Alex RiveraMarketplace account lead · Shelfline Commerce
Sources & definitions.
Sales and advertising figures use Amazon Business Reports and advertising exports, with reviewed manual entries. Currency: USD.
Product sales and units represent the illustrative marketplace business export, before returns and selling fees, excluding tax and shipping. Advertising data use a 14-day click-attribution window, observed through November 14 for October and October 14 for September.
Ad-attributed sales are not incremental sales and must not be added to the $48,600 product sales total. Their attribution-date basis can differ from the order-date basis of Business Reports. These metrics do not establish advertising causality or profit.
¹ TACoS: October 13.58% versus September 13.33%. The change is +0.25 percentage points. Individual headline percentages are rounded separately. The planning limit of 35% ACoS is illustrative, not a universal benchmark.
Use this Amazon marketplace report as a template
The report above follows 11 sections. Copy the structure for your own clients, or build it in Monthwrap: start from the monthly report template, add the widgets you need, and put your own numbers and notes in each section.
Headline and summarySay what happened in one sentence, then explain it in two or three lines.In this report: “A growing shelf. A few places to spend more carefully.”
The takeawayThe one point the client should remember.In this report: The next move
Key numbers4 numbers, each beside last month with a line of context.In this report: Ordered product sales, Units ordered, Advertising cost of sales, Total advertising cost of sales
TrendHow the main number moved over recent months.In this report: Marketplace sales, without double-counting
Results tableThe detail behind the key numbers, with a total.In this report: Where the catalog is earning its space
Breakdown chartsWhere the results came from, and what to decide about.In this report: Which products earned the sales; Where ad spend needs closer attention
Work completedEach piece of work with an owner.In this report: Made the jar listing easier to understand; Reviewed what shoppers searched for
What didn’t go to planName the shortfall and what you’re doing about it.In this report: The label range is above our working ACoS limit.
Next month’s plan3 steps, each with an owner and a date.In this report: Give pantry labels a focused test
A decision for the clientOne question the client needs to answer, with a deadline.In this report: When can the next jar-set shipment arrive?
SourcesWhere each number came from.In this report: Sales and advertising figures use Amazon Business Reports and advertising exports, with reviewed manual entries. Currency: USD., Product sales and units represent the illustrative marketplace business export, before returns and selling fees, excluding tax and shipping. Advertising data use a 14-day click-attribution window, observed through November 14 for October and October 14 for September., Ad-attributed sales are not incremental sales and must not be added to the $48,600 product sales total. Their attribution-date basis can differ from the order-date basis of Business Reports. These metrics do not establish advertising causality or profit., ¹ TACoS: October 13.58% versus September 13.33%. The change is +0.25 percentage points. Individual headline percentages are rounded separately. The planning limit of 35% ACoS is illustrative, not a universal benchmark.
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