A fictional agency, a fictional client, and illustrative figures. Read it as an example of what your monthly could be.
n′
Northside DigitalLocal businesses. Good growth.
The October monthlyOctober 1–31, 2026Prepared November 2, 2026
Prepared for Mike’s Plumbing & DrainSample data
Local home services / October 2026
More leads. Now let’s turn more of them into jobs.
Your month, in a few words
October brought 85 unique leads, up from 63 in September. Your team matched 34 of those leads to booked jobs. Paid inquiries became a little less expensive, and the Business Profile remained the largest source of new inquiries. The next opportunity is getting more of the phone to ring through to a person.
The numbers that matterCompared with September 1–30, 2026 · USD
Unique leads85+34.9%63 in September
Calls, forms, and Local Services inquiries; repeat contacts counted once.
Jobs booked34+36.0%25 in September
Jobs your team matched to this month’s leads. Booking rate: 40.0%.
Cost per paid lead$47.737.2% lower$51.43 in September
$2,100 ad spend ÷ 44 paid leads. Excludes organic and direct inquiries.
Booked job value$41,820+36.6%$30,625 in September
Estimated value of 34 booked jobs, entered by your team; not collected revenue.
01The results
A stronger finish to the month
Unique leads by calendar month. October added 22 leads over September; these totals are not adjusted for the different number of days.
unique leadsFour-month view
See the lead mixUnique leads by lead source. Each bar shows its share of the October total.
85 total
0%50%100%
Google Business Profile35
41.2% of October total
Google Ads32
37.6% of October total
Local Services Ads12
14.1% of October total
Direct & referral6
7.1% of October total
Your Business Profile brought 41.2% of all leads. Paid search and Local Services together brought 51.8%.
From first contact to a booked jobOctober leads and the jobs matched to them by November 2.
leads / booked jobs
050100
Unique leads85
Jobs booked34
40.0% of leads
Booking rate was 39.7% in September and 40.0% in October. More demand has not yet changed the share that books.
Where the inquiries came from
One primary source per unique lead. Bookings are matched back to the same lead record.
Where the inquiries came from, October 1–31, 2026, currency USD.
Lead source
Unique leads
Jobs booked
Ad spend
Google Business ProfileOrganic discovery
35
14
—
Google AdsPaid search
32
14
$1,400
Local Services AdsPaid local inquiries
12
4
$700
Direct & referralKnown customers and recommendations
6
2
—
October total
85
34
$2,100
Paid leads: 32 + 12 = 44. September paid leads: 35, against $1,800 spend. A dash means no ad spend allocated to that source.
02The work behind it
What we did for you.
78tasks completed
12 of 12monthly deliverables done
Completed activity and agreed scope, shown together.
✓
Made your Business Profile more useful
Published 8 posts and completed 26 photo or service-information updates. The emergency service and weekend availability details now match your website.
34 Business Profile tasks · Elena
01
✓
Tightened the paid search account
Excluded 28 irrelevant search terms and made 3 schedule or location adjustments, including a closer look at weekend emergency searches.
31 advertising tasks · Jordan
02
✓
Improved the emergency plumbing page
Rewrote the main service page and completed 12 form, mobile layout, or tracking fixes. The phone action stays visible on a small screen.
13 website tasks · Sam
03
03A clear next month
Here’s what happens next.
1
Close the missed-call loop
Review all 9 missed calls with the office and record which were followed up or booked.
Jordan + Mike’s office
By Nov 5
2
Align weekend ads with real coverage
If weekend cover is confirmed, move $300 from weekday ads into the weekend schedule. Keep the total ad budget at $2,100.
Northside Digital
By Nov 9
3
Follow the lead through to the job
Add completed-job outcomes to the November lead log so the next report separates booked work from paid invoices.
Northside + your team
Throughout November
JT
A good month for demand. Let’s make the next one just as good for the people answering the phone. I’ll bring the missed-call list to our check-in.
Jordan TaylorYour account manager · Northside Digital
Sources & definitions.
October is compared with September without adjusting for the different number of days. Currency: USD.
The example combines Google Ads and Local Services spend, a call/form lead log, Business Profile source records, and manually entered job outcomes. Each contact has one primary source; calls from Local Services are not counted again as a second lead.
61 call leads and 24 form/message leads make up the 85 unique leads. Bookings are matched to October leads as of November 2. Later bookings can change this total.
Booked job value is an estimate supplied by the client, before costs and cancellations. It is not revenue collected, profit, or a calculation of advertising return.
Use this local marketing report as a template
The report above follows 11 sections. Copy the structure for your own clients, or build it in Monthwrap: start from the monthly report template, add the widgets you need, and put your own numbers and notes in each section.
Headline and summarySay what happened in one sentence, then explain it in two or three lines.In this report: “More leads. Now let’s turn more of them into jobs.”
The takeawayThe one point the client should remember.In this report: The one thing to know
Key numbers4 numbers, each beside last month with a line of context.In this report: Unique leads, Jobs booked, Cost per paid lead, Booked job value
TrendHow the main number moved over recent months.In this report: A stronger finish to the month
Results tableThe detail behind the key numbers, with a total.In this report: Where the inquiries came from
Breakdown chartsWhere the results came from, and what to decide about.In this report: See the lead mix; From first contact to a booked job
Work completedEach piece of work with an owner, plus the scope delivered against the agreement.In this report: Made your Business Profile more useful; Tightened the paid search account
What didn’t go to planName the shortfall and what you’re doing about it.In this report: Nine calls still went unanswered.
Next month’s plan3 steps, each with an owner and a date.In this report: Close the missed-call loop
A decision for the clientOne question the client needs to answer, with a deadline.In this report: Can someone answer weekend calls?
SourcesWhere each number came from.In this report: October is compared with September without adjusting for the different number of days. Currency: USD., The example combines Google Ads and Local Services spend, a call/form lead log, Business Profile source records, and manually entered job outcomes. Each contact has one primary source; calls from Local Services are not counted again as a second lead., 61 call leads and 24 form/message leads make up the 85 unique leads. Bookings are matched to October leads as of November 2. Later bookings can change this total., Booked job value is an estimate supplied by the client, before costs and cancellations. It is not revenue collected, profit, or a calculation of advertising return.
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