A fictional agency, a fictional client, and illustrative figures. Read it as an example of what your monthly could be.
a*
Aster Search StudioSearch with a purpose.
The October monthlyOctober 1–31, 2026Prepared November 3, 2026
Prepared for Oakwell Garden RoomsSample data
Backyard studios · Raleigh, NC / October 2026
More people found you. Let’s help the right ones take the next step.
Your month, in a few words
Google organic search clicks grew from 2,000 to 2,400 in October, with the same 80,000 impressions. The website recorded 52 organic inquiries, of which your team qualified 35. Search visibility is improving; the next opportunity is making pricing and service-area information clearer before someone inquires.
The numbers that matterCompared with September 1–30, 2026
Google search clicks2,400+20.0%2,000 in September
Search Console clicks from Google Web search. These are search-result clicks, not website sessions or people.
Search impressions80,000Unchanged80,000 in September
The same Google Web search property, all devices and countries. Impressions do not count unique people.
Search click-through rate3.00%+0.50 percentage points2.50% in September
2,400 clicks ÷ 80,000 impressions. The comparison uses total clicks and impressions, not an average of page CTRs.
Average search position7.8Improved by 1.6 positions9.4 in September
An impression-weighted aggregate, where a lower number is better. Query, device and country mix can change it; this is not a tracked keyword’s rank.
01The results
Search traffic is finding its stride
Google Web search clicks, with the same property and filters each month. Month lengths differ; the comparison is not normalized per day.
Google organic search clicksFour-month view
Where search clicks landedSearch clicks by page group. Each bar shows its share of the October total.
2,400 total
0%50%100%
Service pages1,000
41.7% of October total
Advice & cost guides800
33.3% of October total
Location pages400
16.7% of October total
Other pages200
8.3% of October total
Service pages brought 41.7% of search clicks. Advice and cost guides accounted for another 33.3%, with room to improve how they introduce the next step.
From organic inquiry to a useful conversationOctober website inquiries assigned to organic search in the example CRM, reviewed by November 3. Separate from Search Console click counts.
inquiries / qualified inquiries
03060
Organic inquiries52
Qualified inquiries35
67.3% of organic inquiries
Qualified inquiries grew from 31 to 35. The qualified share was 67.3%, versus 68.9% in September. Clarify budget and location expectations before increasing the volume.
Which pages brought people in
Landing pages grouped by their purpose. Each page belongs to one group in this illustrative Search Console export.
Which pages brought people in, October 1–31, 2026.
Page group
Search clicks
Impressions
CTR
Service pagesGarden offices, studios and guest rooms
1,000
25,000
4.00%
Advice & cost guidesPlanning, pricing and room ideas
800
40,000
2.00%
Location pagesThe areas your team serves
400
10,000
4.00%
Other pagesHome, projects and contact
200
5,000
4.00%
October total
2,400
80,000
3.00%
Clicks and impressions sum across four mutually exclusive page groups. Total CTR is 2,400 ÷ 80,000, rather than the average of the four displayed percentages. The simplified sample reconciles exactly; real exports may have coverage limits.
02The work behind it
What we did for you.
✓
Made the garden-office pages easier to choose from
Reworked the three service introductions, added practical use cases, and moved the project inquiry links beside the relevant room sizes.
6 content and layout tasks · Ella
01
✓
Connected the advice to the service
Updated four planning and cost guides, linked each to the relevant service page, and checked that the inquiry form worked on a phone.
9 content and internal-link tasks · James
02
✓
Made the local details more consistent
Reviewed six location pages, corrected the service-area wording and removed an outdated address reference. Flagged the remaining budget question for the client.
8 local and website tasks · Priya
03
03A clear next month
Here’s what happens next.
1
Make the starting budget clear
Confirm a realistic installed-price range for the three main room types, then add it to the service pages and inquiry introduction.
Ella + Sophie
By Nov 6
2
Improve the route from guide to inquiry
Add a relevant project example and a clear next step to the two cost guides with the most search clicks. Track the changes and avoid promising a lift from one month alone.
James
By Nov 12
3
Review inquiry quality together
Check November inquiries against the same location, budget and timing criteria. Record why an inquiry does not qualify so the next report can explain it.
Priya + your sales team
Weekly in November
EM
A stronger month in search. Let’s use the attention well: make the offer easier to understand, then keep listening to the people who enquire.
Ella MorganYour search lead · Aster Search Studio
Sources & definitions.
The comparison uses calendar months, without adjusting for October having one more day.
The Search Console sample covers Google Web search for one site property, all devices and countries. Clicks, impressions and CTR use the same filters. Average position is an impression-weighted aggregate; it is not a fixed keyword rank or a simple average of page-group positions.
The example GA4 export records 2,180 organic-search sessions in October, versus 1,860 in September. Its July and August figures are 1,480 and 1,670. Sessions and search clicks have different definitions, attribution and collection rules, so they are shown separately and never added together.
The example CRM assigns one primary channel to each deduplicated inquiry. It records 52 organic inquiries in October and 45 in September; 35 and 31 respectively meet the same budget, service-area and timing criteria. July and August organic inquiries were 38 and 42. The example does not join individual Search Console clicks to identifiable people.
Inquiry outcomes are reviewed through November 3. Later qualification changes can revise the total. No tracked keyword, local-grid or Business Profile result is included in these figures.
Use this SEO report as a template
The report above follows 11 sections. Copy the structure for your own clients, or build it in Monthwrap: start from the monthly report template, add the widgets you need, and put your own numbers and notes in each section.
Headline and summarySay what happened in one sentence, then explain it in two or three lines.In this report: “More people found you. Let’s help the right ones take the next step.”
The takeawayThe one point the client should remember.In this report: The next useful decision
Key numbers4 numbers, each beside last month with a line of context.In this report: Google search clicks, Search impressions, Search click-through rate, Average search position
TrendHow the main number moved over recent months.In this report: Search traffic is finding its stride
Results tableThe detail behind the key numbers, with a total.In this report: Which pages brought people in
Breakdown chartsWhere the results came from, and what to decide about.In this report: Where search clicks landed; From organic inquiry to a useful conversation
Work completedEach piece of work with an owner.In this report: Made the garden-office pages easier to choose from; Connected the advice to the service
What didn’t go to planName the shortfall and what you’re doing about it.In this report: More inquiries did not improve the qualified share.
Next month’s plan3 steps, each with an owner and a date.In this report: Make the starting budget clear
A decision for the clientOne question the client needs to answer, with a deadline.In this report: What starting budget should we show?
SourcesWhere each number came from.In this report: The comparison uses calendar months, without adjusting for October having one more day., The Search Console sample covers Google Web search for one site property, all devices and countries. Clicks, impressions and CTR use the same filters. Average position is an impression-weighted aggregate; it is not a fixed keyword rank or a simple average of page-group positions., The example GA4 export records 2,180 organic-search sessions in October, versus 1,860 in September. Its July and August figures are 1,480 and 1,670. Sessions and search clicks have different definitions, attribution and collection rules, so they are shown separately and never added together., The example CRM assigns one primary channel to each deduplicated inquiry. It records 52 organic inquiries in October and 45 in September; 35 and 31 respectively meet the same budget, service-area and timing criteria. July and August organic inquiries were 38 and 42. The example does not join individual Search Console clicks to identifiable people., Inquiry outcomes are reviewed through November 3. Later qualification changes can revise the total. No tracked keyword, local-grid or Business Profile result is included in these figures.
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