Compare agency reporting

Monthwrap vs. Whatagraph

Growth is $99/month for up to 25 clients. Every connector is included in all three plans.

Compare the cost.

Whatagraph pricing basis: Example: 16 clients with three connected accounts each = 48 accounts, within Max’s 50-credit starting allowance.

Monthwrap Growth
$99/month
Up to 25 clients

Every connector included

Billed monthly in USD
Whatagraph
From $812/month
Max

USD · billed annually

Verify published pricing

Included with Growth500 weekly keywords7,500 map credits/month

Top-100 Google tracking. One keyword, location and device counts as one configuration; one map credit is one standard keyword check at one point. Both allowances are shared across your agency. See tracking details.

Base reporting prices; tracking allowances and add-ons differ. Monthwrap Growth covers these 16 clients within its 25-client capacity. Whatagraph is an annual-plan starting price, not a fixed 16-client quote; source types and the required tier can change it. These are different billing bases, with no like-for-like savings claim.

Monthwrap and Whatagraph: reporting workflows and capabilities at a glance.
At a glanceTwo reporting workflows.
What the plan countsKey difference
Growth: up to 25 clients
$99/month · billed monthly
Connected accounts
Max starts at 50 source credits
Connector accessKey difference
Every connector included
No connector upgrade tier
Access depends on plan
Premium integrations need Prime
Reporting focusKey difference
Work, scope & outcomes
The monthly client story
Data hub & reporting
Standardize and analyze channels
Custom numbers
Totals / latest value
Bring in your business numbers
Formulas & data blends
Calculate KPIs across sources
Drag-and-drop builder
Rows, columns & widgets
Widgets & linked templates
AI assistance
Chat in the builder
Optional · Review before applying
IQ creation + chat
Client-facing chat requires IQ+
Client access
Shared report links
Read and comment without a login
Live links + passwords
Optional password protection
Report branding
Agency logo & colors
A report that feels like your agency
Custom report themes
Custom domain is a Prime add-on
Report delivery
Approve, then send
The sent version stays fixed
Scheduled email + PDF
Live dashboards also available
Both support these capabilities. The workflow differs.Reviewed

How Whatagraph pricing works

Whatagraph has two plans, both billed annually. Max starts at $812 a month (€699 in euros) with 50 source credits, one per connected account, plus unlimited users and reports. Prime is quoted individually. Neither plan lists a monthly-billing price.Checked on Whatagraph’s pricing page.

Monthly cost by number of clients, in USD, assuming three connected accounts per client
ClientsWhatagraph, billed annuallyMonthwrap
5$812Max$49Starter
10$812Max$49Starter
25From $812*Max$99Growth
50From $812*Max$199Scale

Add-ons and extras

  • Extra source creditsUnpublishedBought up to the next plan threshold.
  • Prime planQuotedCustom credit volumes, premium integrations, and add-ons such as a custom report domain, BigQuery transfer and the public API.
  • Agent usageBase includedMid and Heavy tiers cost extra; prices aren’t published.

* Max includes 50 source credits, one per connected account. 25 clients with three accounts each need 75 and 50 clients need 150. Whatagraph sells extra credits but doesn’t publish their price, and larger volumes may need Prime. Both plans are billed annually.

Compare Whatagraph alternatives

Questions about Whatagraph pricing

How much does Whatagraph cost?

Whatagraph Max starts at $812 a month, billed annually, which is $9,744 a year. Prime is priced by quote.

Is Whatagraph priced per client?

No. It is priced by source credits: each connected data account, such as one Facebook Ads account, uses one credit. Max starts with 50 credits. You can buy more up to the next threshold, but the price of extra credits isn’t published.

Can you pay for Whatagraph monthly?

Its pricing page lists both plans as billed annually and shows no monthly option.

What is the difference between Whatagraph Max and Prime?

Prime adds custom source-credit volumes and premium integrations, and offers add-ons that Max doesn’t: a custom report domain, BigQuery transfer and the public API.

What does Monthwrap cost instead?

Monthwrap charges by plan, not per client or per connected account. Starter is $49/month for up to 10 clients, Growth is $99/month for up to 25 clients, Scale is $199/month for up to 50 clients. Every connector is included in every plan. See Monthwrap pricing, or compare AgencyAnalytics, DashThis, Swydo.

Which sounds like your agency?

Monthwrap

“I want clients to see
the value of our work.”

Bring the work, outcomes, and next steps into one monthly report.

See the finished report
Whatagraph

“I need one data hub across channels.”

Standardize connected data, calculate blended metrics and reuse reporting across clients or business units.

Explore Whatagraph

Starting points for your evaluation. Compare your required sources and workflow before choosing a plan.

What Monthwrap puts beside the numbers

Work recorded during the month

Supported website, profile and publishing activity fills the work log. Add strategy, meetings and other work by hand.

Scope delivered against the agreement

Show agreed deliverables, what your team completed and what is still outstanding in the Scope delivered widget.

Repeat contacts counted once

Match leads by phone or email over a 30-day window. Review the lead record and the booked jobs your team adds.

See how work and results come together
The details behind the comparisonFeature notes, availability, and supporting links

What the plan counts

Monthwrap

Monthwrap Growth is $99 USD per month for up to 25 clients. It covers the example’s 16 clients. Starter and Scale offer different client capacities and tracking allowances. Every connector is included in all three plans.

Monthwrap pricing

Whatagraph

One Whatagraph source credit covers one connected data account. Max starts at $812 USD per month on annual billing, with credits from 50. Users and reports are unlimited. The 16-client example uses 48 accounts at three accounts per client; the actual quote depends on the required sources and tier.

Whatagraph pricing and credit definition

Connector access

Monthwrap

All Monthwrap connectors are included in Starter, Growth and Scale, starting at $49 per month. Choose the platform connection, file import or database route that fits your data. Source permissions and setup requirements still apply.

Browse Monthwrap connectors

Whatagraph

Max includes advanced integrations. Premium integrations require the custom-priced Prime plan. Confirm the category of each source you need before choosing a plan.

Whatagraph integration tiers

Reporting focus

Monthwrap

Bring completed work, delivery against scope, connected results and agency-recorded booked jobs into one monthly report.

Explore work and results

Whatagraph

Clean and combine marketing data before reporting. Source groups aggregate accounts; blends join datasets across channels.

Whatagraph Data Hub

Custom numbers

Monthwrap

Import custom numbers with your own labels and units, then use monthly totals or the latest value. Prepare complex calculations in your source or database query before importing them.

Custom-number imports

Whatagraph

Create calculated metrics and custom dimensions. Combine datasets with join keys and join types, or aggregate accounts through source groups.

Metrics, dimensions and source blends

Drag-and-drop builder

Monthwrap

Arrange rows, columns and widgets by hand. Adjust column widths and put written context beside charts and results.

Monthwrap report builder

Whatagraph

Drag and drop widgets, including metric tiles and multi-source tables. Linked templates let teams apply consistent changes across reports.

Whatagraph report builder

AI assistance

Monthwrap

Chat about the report using its facts and your instructions. Review proposed changes before applying them. AI is optional; manual editing remains available.

Monthwrap AI-assisted editing

Whatagraph

IQ can create reports, tabs and widgets, write summaries and answer questions inside a report. IQ+ adds client-facing chat on shared links and more summary controls; the current plan table places IQ+ in Prime.

Whatagraph IQ and IQ+

Client access

Monthwrap

Anyone with a sent report link can read and comment without signing in. The report also has a PDF version. This is shared-report access, not an authenticated client portal.

Monthwrap report access

Whatagraph

Share interactive dashboards through links, with optional password protection. Viewers can explore date ranges and compare periods.

Whatagraph dashboard sharing

Report branding

Monthwrap

Apply your agency logo and brand colors to the report your client receives.

Explore branded reports

Whatagraph

Customize report logos, colors and text styling. The current plan matrix includes custom branding in Max and lists a custom report domain as a Prime add-on.

Report delivery

Monthwrap

Approve a draft before sending or scheduling it. Changes to approved content or data require fresh approval. The sent report keeps the approved version.

Review and share in Monthwrap

Whatagraph

Schedule report delivery by email or share a live report link. The pricing table includes automated emails with PDF.

Whatagraph delivery options
Sources & researchOfficial documentation · Reviewed 27 October 2026

Whatagraph claims come from its official documentation. Monthwrap information combines feature descriptions and published plan allowances; review the plans and choose the client capacity and tracking you need. This is Monthwrap’s comparison, not an independent hands-on benchmark. Features and terms can change.

Whatagraph is not affiliated with or endorsing Monthwrap.

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