Profile discovery
Report profile impressions across supported Google Search and Maps surfaces. Use the monthly view to discuss local exposure without presenting it as a count of unique new customers.
Google Business Profile + Monthwrap
SEO & analytics reporting
Google Business Profile reporting for agencies.
Bring Business Profile discovery, calls, website clicks, directions and supported activity into a local client report that explains the work and the response.
AvailableGoogle sign-in
Inside the monthly reportSample data
Northline Home Services
Profile website clicks, July to October
Website clicks280October profile activity
Call clicks96Clicks on the profile call action
Direction requests140October profile requests
Reporting trendPeriod comparison
180July
210August
240September
280October
Call clicks are not verified answered calls. Direction requests are not confirmed visits.
Google Business Profile, at a glance.
Logs your work automatically- Connect with
- Google sign-inConnect the client’s location using an owner or manager account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Pull supported dated profile activity and performance. Current rating and review-total snapshots are separate from past-month activity.
- In your report
- Local discovery and Business Profile activity.Published Business Profile activity joins the work log.
Track visibility across the neighborhood with Monthwrap Local Map Grids.
Built around your client’s questions
The profile is part of the client’s front door.
Local SEO and location marketing agencies
Local businesses need a report that connects discovery with the ways people try to reach them. Put profile exposure, website clicks, call clicks and direction requests in plain view. Explain how the profile work your agency delivered fits the business’s services and location.
Monthwrap brings supported Business Profile metrics and activity into the wider local-growth report. Reviews, published posts, photos and answered reviews can add context where the required APIs and permissions are available. Keep the report focused on the owner’s questions, not just the number of fields the platform exposes.
Choose the numbers that matter
What Google Business Profile
brings to the report.
Local discovery and Business Profile activity. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Contact and visit intent
Show call clicks, website clicks and direction requests separately. These are useful signals of intent, but each action has a different meaning and should keep its own label.
Searches and reviews
Use supported monthly search terms and review figures to add context. Small search counts may be withheld by Google, so a visible table is not a complete list of every discovery.
Work on the profile
Include supported posts, photos and answered reviews in the work narrative where available. Connect those actions to the client’s goals without claiming that activity alone guarantees better visibility.
For your next client report
Explain a local service month
Put profile response beside calls, website work and inquiries from other sources. The owner can see the different ways people reached the business without confusing intent with completed work.
Arrange the report in your own layoutRead it from the client’s side
See the complete
local growth report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Google Business Profile
to the right client.
Connect the client’s location using an owner or manager account.
Connection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use an owner or manager account
The connecting Google user needs access to the client’s Business Profile. Confirm the correct business and location, especially when the agency manages several similar listings.
- 02
Connect the business location
Choose Google Business Profile in Sources, authorize access, and select the business location.
- 03
Review the first location report
Compare the location and dates with the source. Explain the difference between call clicks and tracked calls before placing Business Profile and a call-tracking source together.
Know what each
number means.
Intent is different from an outcome
A call click does not confirm that someone answered, and a direction request does not show an in-person visit. Use call tracking, CRM or client records for those later outcomes.
Availability depends on the platform
Metric coverage follows the connected Business Profile and the history Google retains. Label a partial period clearly, and leave missing figures out of comparisons.
Before you connect
A few useful
answers.
Are profile call clicks the same as CallRail calls?
No. A profile call click is an interaction with the profile’s call action. CallRail records supported inbound call leads. Show the two sources with different labels rather than adding them as separate unique callers.
Can I include reviews and the work we did?
Bring supported review figures and published profile activity into the report. Profile activity joins the work log automatically, and your team can add its own work and commentary.
Does this show a local ranking grid?
Business Profile performance describes activity on the listing. Monthwrap Local Map Grids checks your chosen keyword across nearby search points. Use the map view to see where the business appears around its location.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.