Sessions
Report website visits over the selected period. Use a monthly trend to explain movement, and note changes in campaigns, website availability or tracking that affect the comparison.
Google Analytics 4 + Monthwrap
SEO & analytics reporting
Google Analytics 4 reporting for agencies.
Bring GA4 sessions, visitors, key events, traffic channels and landing pages into the monthly report, with context for the work that changed the website.
AvailableGoogle sign-in
Inside the monthly reportSample data
Harbor Commercial
Website sessions, July to October
October sessions6,400Visits recorded by GA4
October visitors4,800Monthly user count
Key events192Configured important actions
Reporting trendPeriod comparison
4,800July
5,200August
5,800September
6,400October
Sessions, visitors and key events describe different things. Returning visitors can start more than one session.
Google Analytics 4, at a glance.
- Connect with
- Google sign-inSelect the client’s GA4 property using a Google account with reporting access.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Website traffic and visitor activity.
Built around your client’s questions
Explain what brought people in, and what mattered next.
SEO, website and full-service marketing agencies
A website report should help the client understand more than whether a line went up. Show where visits came from, which landing pages mattered and which configured actions were recorded. Then connect the month’s website and marketing work to the questions those figures raise.
Monthwrap brings the selected GA4 property into a report with your other sources and agency commentary. The traffic section can sit beside search visibility, paid campaigns and business outcomes. Each system keeps its own definition, giving the client context without forcing different measurements into one total.
Choose the numbers that matter
What Google Analytics 4
brings to the report.
Website traffic and visitor activity. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Monthly visitors
Use GA4’s user count for the month rather than adding daily unique-user counts. A person who returns on several days should not be treated as a new monthly visitor each day.
Key events
Show the important actions configured in the client’s GA4 property. Explain their meaning: a key event is only a business lead or purchase when the tracking definition supports that label.
Channels and landing pages
Add the monthly channel and landing-page tables to show sessions and key events in context. Use the rows to guide a content, campaign or website improvement discussion.
For your next client report
Explain a traffic change
Use the channel table to identify where a movement came from. Add relevant campaign or publishing work so the client can see the likely context without assuming every correlation is causal.
Arrange the report in your own layoutRead it from the client’s side
See the complete
SEO report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Google Analytics 4
to the right client.
Select the client’s GA4 property using a Google account with reporting access.
Connection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Choose the right property
Use a Google account with access to the client’s GA4 property. Confirm that the selected property covers the website and reporting environment intended for the report.
- 02
Connect through the workspace
Choose Google Analytics 4 in Sources, sign in to Google, and select the property you want to report on.
- 03
Check tracking before reporting
Compare the first month’s totals and key-event definitions with GA4. Note any implementation changes, excluded traffic or partial period that would affect the interpretation.
Know what each
number means.
Analytics events are not automatically business records
A key event may be a form interaction or another configured action. Keep it separate from unique leads, won deals and collected revenue unless the underlying definition justifies the comparison.
Collection limits travel with the data
Monthwrap cannot recover visits that the property did not record. Consent choices, browser restrictions and tracking changes can affect what GA4 measures and should be considered in the report.
Before you connect
A few useful
answers.
Why are visitors lower than sessions?
One person can visit more than once. Sessions describe visits, while the monthly visitor figure is the property’s user count for the period. Keep both labels intact instead of treating them as interchangeable traffic totals.
Can I compare GA4 with Search Console?
Yes. Search Console describes Google search exposure and clicks; GA4 describes activity recorded on the website. A search click and a measured session are different events, so the totals are not expected to match perfectly.
Will every GA4 exploration appear in Monthwrap?
No. This source supplies the supported figures and monthly channel and landing-page tables described here. Use those views for the client narrative, and keep deeper investigation in the analytics tools where your team works.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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