Sessions
Report the sessions returned by the Clarity project over the connected period. Explain changes in the amount of recorded activity before comparing friction counts from different-sized periods.
Microsoft Clarity + Monthwrap
SEO & analytics reporting
Microsoft Clarity reporting for agencies.
Report Clarity sessions, visitors, rage clicks and dead clicks beside website work, so the client sees what your agency is investigating and improving.
AvailableProject API token
Inside the monthly reportSample data
Linden Studio
Recorded sessions through October
Sessions4,300Recorded during the month
Rage clicks18Reported interaction measure
Dead clicks42Reported interaction measure
Reporting trendPeriod comparison
800Oct 1–7
950Oct 8–14
1,050Oct 15–21
1,500Oct 22–31
Weekly sessions total 4,300. The last period covers ten days. Clarity history starts when the source is connected.
Microsoft Clarity, at a glance.
- Connect with
- Project API tokenData begins when connected; this connection cannot fill older months.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Collection starts when connected. Clarity’s export window cannot fill older months.
- In your report
- Sessions, users, rage clicks and dead clicks.
Built around your client’s questions
Make website maintenance about the visitor’s experience.
Website, conversion and digital experience agencies
A website client needs to understand why a form, button or page deserves attention. Clarity’s supported interaction measures can provide a starting point for that conversation. Show the recorded activity, explain what your team investigated and describe the change you plan to make.
Monthwrap brings these figures into the same report as the website work log and other marketing results. Keep the interpretation measured: an interaction signal is a reason to investigate, not a diagnosis on its own. Use Clarity’s own tools for deeper review and the monthly report for decisions and accountability.
Choose the numbers that matter
What Microsoft Clarity
brings to the report.
Sessions, users, rage clicks and dead clicks. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Visitor activity
Use the supported user figure with its source definition intact. Visitor counts should not be casually combined across analytics tools or treated as a shared deduplicated audience.
Rage-click activity
Show the interaction measure returned by Clarity and add the agency’s interpretation. Repeated clicking can suggest something to investigate, but the metric alone does not identify the underlying problem.
Dead-click activity
Use the reported dead-click measure to support a website review. Explain what your team checked and changed rather than assuming every recorded interaction represents a lost lead or sale.
For your next client report
Explain a website improvement
Place the supported interaction figures beside work on navigation, forms or page elements. Describe the problem investigated and the change delivered in language the client can understand.
Arrange the report in your own layoutRead it from the client’s side
See the complete
SEO report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Microsoft Clarity
to the right client.
Data begins when connected; this connection cannot fill older months.
Connection methodProject API tokenAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use the client project’s token
Connect the API token for the Clarity project installed on the client’s website. The token identifies the project, so check that it belongs to the correct site.
- 02
Start collecting before the reporting month
This connection cannot backfill older months. Connect early enough to build the history you need and label the first period as partial when it begins after the month starts.
- 03
Review the initial readings
Confirm the source is receiving data and compare its definitions with Clarity. Keep the connection running so the supported daily readings can form a useful monthly history.
Know what each
number means.
No historical backfill
Clarity’s export route only supplies a recent reporting window. Monthwrap records the available daily data after connection; it cannot reconstruct the months before that source was connected.
A metric is not a session replay
The connection reports supported figures. It does not embed private session recordings or replace Clarity’s investigation tools. Use the report to explain the work and conclusions your team can support.
Before you connect
A few useful
answers.
Can I connect today and report last month?
Not through this Clarity connection. Its export window does not provide a historical backfill. Start collecting now and make the date range explicit in the first report rather than presenting missing days as zero activity.
Does a rage click mean the website is broken?
Not by itself. It is a signal to investigate in context. Your agency should review the relevant experience and explain what it found before describing the metric as a confirmed website defect.
Why do Clarity and GA4 show different activity?
They use different collection and measurement methods, and their coverage may differ. Keep source labels and reporting periods clear. The purpose of the report is to explain each useful perspective, not force unrelated totals to match.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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