Organic search clicks
Report clicks from Google search over the selected month. Use the trend to discuss movement, then use the query and page tables to explain what sits behind the total.
Google Search Console + Monthwrap
SEO & analytics reporting
Google Search Console reporting for agencies.
Report Google search clicks, impressions, average position, queries and pages in a monthly SEO report that ties visibility to the work your agency delivered.
AvailableGoogle sign-in
Inside the monthly reportSample data
Harbor Commercial
Organic search clicks, July to October
October clicks3,840Clicks from Google search
Impressions128,000October search exposure
Average position11.4Across the reported exposure
Reporting trendPeriod comparison
2,220July
2,680August
3,150September
3,840October
These are fictional search results. Average position is an aggregate, not a promise that every keyword ranks at position 11.
Google Search Console, at a glance.
- Connect with
- Google sign-inUse a Google account with access to the client’s Search Console property.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Organic search visibility and traffic.
Follow a chosen keyword set with Monthwrap Keyword Rank Tracking.
Built around your client’s questions
Move from a traffic line to the pages and searches behind it.
SEO and content agencies reporting organic search
An SEO client wants to know whether the right work is moving in the right direction. Search Console gives the report a direct view of Google search exposure and clicks. Query and page tables help explain which parts of the website contributed to the month.
Monthwrap places those figures beside your content, technical and optimization work. Highlight a page that needs attention, explain a shift in the search mix and set a specific next action. The report becomes a record of decisions rather than a collection of rankings with no context.
Choose the numbers that matter
What Google Search Console
brings to the report.
Organic search visibility and traffic. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Search impressions
Show how often the site appeared in search results. Impressions describe visibility; they are not website visits and should not be added to clicks as a larger traffic figure.
Average position and response
Use average position and click-through context carefully. A change in the mix of searches can move an aggregate even when some important pages improve.
Queries and pages
Bring monthly search-query and page tables into the report. Identify the searches and URLs that matter to the client, then explain the content or optimization work they suggest.
For your next client report
Report a content program
Put published or improved pages beside the search results they are intended to support. Discuss relevant queries and page movement instead of equating content volume with results.
Arrange the report in your own layoutRead it from the client’s side
See the complete
SEO report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Google Search Console
to the right client.
Use a Google account with access to the client’s Search Console property.
How to create a Google Search Console client reportConnection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Confirm property access
Use a Google account that can access the client’s Search Console property. Choose the correct domain or URL-prefix property so the report covers the intended website.
- 02
Use the available Google connection
Choose Google Search Console in Sources, sign in to Google, and select the client’s domain or URL-prefix property.
- 03
Review the property and period
Compare the first month against Search Console. Check that the reporting dates and property match, and explain a new property or incomplete history before making month-to-month comparisons.
Know what each
number means.
Search clicks and website sessions differ
Search Console records search interactions, while analytics measures activity on the site. Different collection and reporting rules mean those totals should not be expected to reconcile exactly.
Aggregates need interpretation
Average position is not a fixed ranking for every search. Query tables may also represent a limited view of the total. Explain the relevant context rather than promising universal ranking coverage.
Before you connect
A few useful
answers.
Can clients see the actual searches and pages?
The report can include the supported monthly query and page tables from Search Console. Those rows make the narrative more specific, while the aggregate figures describe the broader period.
Does this replace a dedicated rank tracker?
Search Console reports observed search performance across the property. Monthwrap’s built-in keyword rank tracker follows your chosen keywords by location and device. Use both to see broad search demand alongside the terms your client cares about.
Can I connect SEO results to leads?
Yes, by showing a separate lead or CRM section and explaining the relationship. A Search Console click alone is not a verified lead, and two source totals do not establish individual attribution.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.