Bing search clicks
Report the clicks returned for the selected verified site and period. Use the trend to explain movement within this source before comparing it with other search or analytics figures.
Bing Webmaster Tools + Monthwrap
SEO & analytics reporting
Bing Webmaster Tools reporting for agencies.
Bring Bing clicks and impressions into the monthly SEO report, focused on the verified site and the work your agency is doing to improve discovery.
AvailableAgency API key
Inside the monthly reportSample data
Harbor Commercial
Bing search clicks, July to October
October clicks688Clicks reported by Bing
Impressions17,200October search exposure
Reporting monthOctoberOne verified site
Reporting trendPeriod comparison
420July
510August
604September
688October
These are fictional Bing search figures. They are separate from Google Search Console and Microsoft Advertising.
Bing Webmaster Tools, at a glance.
- Connect with
- Agency API keyUse a key belonging to a user who can access the verified site.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Search clicks and impressions.
Built around your client’s questions
A complete SEO review should identify the search source.
SEO agencies reporting across search engines
Bing traffic can be small enough to disappear in a website total and meaningful enough to deserve attention. Give the client a concise view of search exposure and clicks from the verified site. Explain where this source sits in the broader organic search program.
Monthwrap brings the supported Bing figures into the same report as Google Search Console and the agency’s work. Keep each engine’s labels visible, then use website analytics for the activity recorded after a visit. The client can see the wider picture without mistaking paid and organic search for the same channel.
Choose the numbers that matter
What Bing Webmaster Tools
brings to the report.
Search clicks and impressions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Bing search impressions
Show exposure in Bing search alongside clicks. Impressions are not visits, so a larger exposure count should not be described as an equivalent increase in website traffic.
A consistent site and period
Keep the verified site and reporting dates stable in the comparison. A different site scope or a partial month can change the figures without reflecting a change in performance.
Context from other connections
Add Search Console and GA4 through their own sources to explain the wider search and website picture. Their counts retain different collection methods and should stay clearly labeled.
For your next client report
Broaden an organic search review
Give Bing a focused section beside Google search results. Explain whether its scale or movement changes the next month’s priorities without making the channel seem larger than it is.
Arrange the report in your own layoutRead it from the client’s side
See the complete
SEO report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Bing Webmaster Tools
to the right client.
Use a key belonging to a user who can access the verified site.
Connection methodAgency API keyAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use a key with verified-site access
Obtain the API key from a user who can access the client’s verified site in Bing Webmaster Tools. A key without site access cannot supply that site’s results.
- 02
Select the correct website
Choose the verified site shown in the Monthwrap source setup. Check the URL and scope before assigning it to the client, especially when the agency manages several properties.
- 03
Review the first figures
Compare clicks and impressions with the source for matching dates. Explain any missing history, partial period or site-scope difference before presenting a trend to the client.
Know what each
number means.
A focused organic reporting source
The current connection brings search clicks and impressions. It does not promise every Bing diagnostic, query table, backlink view or site-management function inside the report builder.
Search activity is not a business outcome
A click is not automatically a lead or sale. Add separate website and CRM sources when the report needs to explain the later stages of the customer journey.
Before you connect
A few useful
answers.
Is this the same as Microsoft Advertising?
No. Bing Webmaster Tools supplies organic search performance for a verified site. Microsoft Advertising is a separate paid source with spend and advertising results. Keep the two sections distinct in the report.
Can I add Bing clicks to Google search clicks?
A combined search-click view can be useful when clearly defined, but it is still a count of interactions across sources, not unique people. Keep the original engine totals visible and use matching periods.
Will it replace the Bing Webmaster Tools interface?
No. Use Monthwrap for the supported reporting figures and client narrative. Site diagnostics, verification and deeper investigation remain in the platform’s own tools.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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