Account spend
Show the amount spent in the selected Microsoft Advertising account and its currency. Keep the reporting period consistent when comparing it with Google Ads or a planned monthly budget.
Microsoft Advertising + Monthwrap
Advertising reporting
Microsoft Advertising reporting for agencies.
Report Microsoft Advertising spend, clicks and conversions alongside your wider search strategy, with a clear explanation of the channel’s role and cost.
AvailableMicrosoft sign-in
Inside the monthly reportSample data
Harbor Commercial
October search investment
Ad spend$2,100Microsoft Advertising total
Clicks1,400Platform-reported clicks
Conversions42Configured conversion actions
Performance breakdownReported results
01October 1–7$420
02October 8–14$490
03October 15–21$455
04October 22–31$735
Spend totals $2,100 across the month. The final period covers ten days, not seven.
Microsoft Advertising, at a glance.
- Connect with
- Microsoft sign-inConnect with a Microsoft account that has access to the client’s advertising account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Impressions, clicks, spend and conversions.
Built around your client’s questions
A smaller channel still deserves a clear explanation.
Search agencies managing more than Google Ads
Microsoft Advertising can disappear into a combined paid search total. That makes it difficult for a client to see its budget, conversion volume or place in the broader plan. Give the account a concise section that answers those questions before comparing channels.
Monthwrap brings the account’s daily reporting into monthly figures and charts. Add your team’s search work and explain what you learned from the channel. The result is a review that can support a budget decision without pretending every search platform has identical users, tracking or attribution.
Choose the numbers that matter
What Microsoft Advertising
brings to the report.
Impressions, clicks, spend and conversions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Clicks and impressions
Report delivery and response together. A change in clicks can reflect a different level of exposure, so show enough context to explain the movement before judging performance.
Recorded conversions
Use the platform’s conversion count and explain the configured actions. A conversion goal may represent an inquiry, registration or another event rather than a completed sale.
Cost and response rates
Include the supported ratios, such as cost per click, click-through rate and cost per conversion. Check the denominator when a low-volume account makes a percentage unstable.
For your next client report
Compare paid search channels
Place Google Ads and Microsoft Advertising in adjacent report sections. Compare spend and outcomes using clearly stated definitions instead of merging every platform’s conversion count.
Arrange the report in your own layoutRead it from the client’s side
See the complete
paid advertising report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Microsoft Advertising
to the right client.
Connect with a Microsoft account that has access to the client’s advertising account.
Connection methodMicrosoft sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Check client access
Use a Microsoft account that can access the client’s advertising account. Confirm account ownership, permissions and currency before selecting it for the Monthwrap client.
- 02
Connect in Sources
Choose Microsoft Advertising in Sources, sign in with the account that manages the client, and select the correct advertising account.
- 03
Validate the report basis
Compare the first period with Microsoft Advertising using the same account and dates. Review configured conversion goals and document any tracking changes that affect the month.
Know what each
number means.
Account reporting has a defined scope
The connection supplies the account-level results described here. Do not assume that every keyword, search term or advertising management view is reproduced inside the report builder.
A cross-channel total needs care
The same inquiry may be attributed by multiple platforms. Use separate labels and avoid presenting a sum of attributed conversions as a count of unique customers.
Before you connect
A few useful
answers.
Can I include it in the same report as Google Ads?
Yes. Use separate sections or clearly labeled widgets for each account. This makes the role of the second search channel visible while preserving the differences in tracking and conversion definitions.
Will it import changes into the ad account?
No. The connection reads reporting results. Keyword changes, campaign settings and budgets remain in Microsoft Advertising. Your report can describe those changes using the work log and your own commentary.
What should I show before there is a full month?
Label the period as partial, show the actual date range and avoid comparing a few days with an entire prior month.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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