Start with the pattern.
A cluster of strong positions is more useful than one flattering result. Look at where the business is visible and which parts of its actual service area still need attention.
Local map grids
One business.
A neighborhood
of searches.
Your client can rank well near their front door and be harder to find a few streets away. See the difference, put it in context, and give the next month’s local work a clearer focus.
Built into Monthwrap. Map credits are included in every plan.
Juniper Plumbing
Illustrative exampleA local footprint
Westfield ParkWillow River
1–34–1011–2020+
- In the top 3
- 24.5%12 of 49 points
- Found in top 20
- 48/49Search locations
- Average rank
- 8.5Lower is better
The strongest positions sit around the business. The eastern edge is still a useful place to investigate.
Read all 49 point rankings
Rows run north to south; columns west to east. The business is at D4. A value of 20+ means it was not found in the first 20 results; these points count as 21 in the average.
| Row | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| A | 16 | 12 | 9 | 8 | 9 | 13 | 20 |
| B | 12 | 8 | 5 | 3 | 4 | 9 | 15 |
| C | 9 | 5 | 3 | 2 | 2 | 5 | 11 |
| D | 7 | 3 | 2 | 1 | 1 | 4 | 9 |
| E | 10 | 5 | 2 | 1 | 2 | 6 | 12 |
| F | 14 | 9 | 5 | 3 | 5 | 10 | 17 |
| G | 20 | 16 | 12 | 9 | 12 | 18 | 20+ |
Fictional business, geography and rankings. This preview does not run a live scan.
Give “we rank locally”
a little more precision.
A grid checks the same keyword from several search locations around a business. Each point answers a specific question: where did this business appear from here, on this date?
Read the edges, too.
Distance, relevance and competition can change the result across an area. Use weaker points to choose where to investigate and record what you test next.
Compare like with like.
Keep the keyword, business, grid and spacing consistent when reviewing two scans. If the footprint changes, explain that before calling the difference an improvement.
Choose the area you need to understand
More points.
A different question.
Grid size controls the number of search locations. Point spacing controls the distance between them. Choose both around the client’s service area, then keep the setup consistent for meaningful comparisons.
Wider spacing does not add points. A 7 × 7 grid still uses 49 credits per keyword whether points are 500 meters or 1 kilometer apart. It covers a different area.
Northside Digital Client review notesStronger nearby.
Stronger nearby.
Still room to the east.
Our example business appears more often in the top three around its address. The eastern edge remains weaker, so next month’s review will focus on service relevance and the businesses visible there.
What we checkedSame keyword. Same 49 points. Two dates.
What we need nextConfirm the client’s priority service area.
Illustrative agency commentary, not a measured customer result.Turn the scan into a useful conversation
The map starts
the explanation.
A wall of green dots does not tell a client what to do next. Explain where visibility changed, what you worked on, and what remains uncertain.
Review map visibility alongside Business Profile activity, website inquiries and booked work. These are separate measures: a higher map position is not a counted call, a lead, or a sale.
Monthwrap keeps rank scans in the client workspace. Use your report commentary to explain the findings beside the month’s results and next steps.
Explore reporting for local agencies Read a complete local-growth sample reportA credit is a search point
Know the size
of the next scan.
Every plan includes map credits shared across your agency. More keywords, business locations or scan rounds use more credits. A heatmap is the visual result of the grid, not another feature to buy.
10business locations×5keywords each×49points=2,450map credits
One round across ten locations fits inside Starter’s 2,500 included monthly map credits. Repeat it five times and you need 12,250 credits for that period.
Try your agency’s numbersPlan your tracking
Your client book.
Your tracking budget.
Try the numbers for your agency. Compare every plan with the extra keyword capacity and map credits your setup would need.
Estimate in USD before applicable tax. Includes the base plan and the lowest-cost combination of published tracking packs for these inputs. Map packs are separate purchases; this calculator does not purchase, schedule scans, or assume credit rollover. See plan and add-on details.
A focused setup.
A repeatable check.
Keep each location’s identity and search area clear from the first scan.
Start with your client workspaceIdentify the business.
Select the correct business and confirm its location. A name alone can match the wrong branch; use the address and business details to make sure the center is right.
Choose the service searches.
Use the phrases relevant to the work the client wants. Enable map tracking for those keywords, then choose grid size, point spacing and a monthly or weekly schedule.
Review the scan and the context.
Open a dated scan to see its rank points, top-three share and average. Use the same setup for the next comparison and explain any changes to the tracked area.
A few local
details.
Are local map grids and heatmaps the same thing here?
Yes. The grid defines the places searched; the heatmap uses colors and rank numbers to display the results. Monthwrap counts one standard map credit for one keyword checked at one point.
How is this different from keyword rank tracking?
A local map grid checks a business’s map ranking across several nearby points. Keyword rank tracking follows a website in the organic results for a defined search location and device. Use both when you need to explain these different kinds of visibility.
What does 20+ mean on the example?
The business was not found in the first 20 map results at that point. It does not mean position 21 was measured. For the summary average, those points use a value of 21, so the average includes the weaker areas rather than silently excluding them.
Do bigger grids cost more?
More points use more credits. One 3 × 3 scan uses 9 credits per keyword; a 9 × 9 scan uses 81. Spacing changes the area covered but does not change the point count. Another keyword or another scan uses its own set of credits.
Are the credits per client or shared across the agency?
They are shared across your agency for the monthly billing period. Use them across the clients and locations you track. The pricing page lists each plan’s allowance and optional packs; the calculator above models a full period of standard scans.
Does a better grid mean more leads?
Not on its own. The grid measures observed map positions at selected points and times. Compare those findings with calls, inquiries and booked work, keeping each source’s definition visible. Do not count rank changes as business outcomes.
Make local visibility
easier to explain.
Start with the area. Show the evidence. Give the next month a direction.
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