Reporting guides

How to report each tool to clients

Step-by-step guides to building a monthly client report from the tools agencies use, with what to include and the mistakes to avoid. Each one is checked against the tool’s own documentation.

SEO & analytics

How to create a Semrush client report

Build the report in Semrush’s My Reports, choose what the client actually needs to see, and keep estimates apart from measured traffic.

SEO & analytics

How to create an Ahrefs report for clients

Pull the client’s search footprint and rankings from Ahrefs, label the estimates as estimates, and put them beside what actually happened on the site.

Put every source in one monthly report.

Connect the tools, add the work your team did, and send the report under your agency’s name.

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