Before you start
- A paid Semrush toolkit. My Reports is sold by the report. Your first paid toolkit includes three Base reports, each extra toolkit adds two, and the free plan gets one. More Base reports are $10 a month each.
- A Pro report if the client should see your brand. Branding, white-label, a custom domain and a shareable live link come with Pro reports, at $20 a month each. Base reports can only be shared with other Semrush users.
- The client’s keywords in Position Tracking. Set up a Position Tracking project with the keywords you agreed with the client, and connect Google Analytics and Search Console in Semrush if you want measured traffic in the same report.
Create the report in Semrush
Open My Reports and choose a template
In Semrush, open My Reports and go to the template gallery. Start from scratch, or pick a template such as Monthly SEO Report, Google Search Console, GA4 or Site Audit.
Set the domain, database and period
Enter the client’s domain, the Semrush database for the country they sell in, and the reporting month, so every widget uses the same scope.
Drag in the widgets the client needs
Drag widgets in from the left panel: Position Tracking for the tracked keywords, Organic Rankings for the domain’s footprint, Site Audit for technical health and Backlinks for links. Add the Search Console or GA4 widgets so measured traffic sits beside Semrush’s estimates.
When the layout works, save it as your own template from the gear icon. The next client starts from the same structure.
Generate the PDF and schedule it
Click Generate PDF report, add the recipients (up to 30 on a paid account) and a short message. Turn on Schedule report, choose monthly and the day it should go out, then click Generate and send or Save settings.
Share a live version, if it’s a Pro report
Pro reports can also be published as an online dashboard: a public link or an embed that refreshes on the report’s schedule. Clients don’t need a Semrush login to open it.
What to include each month
A client report is read by someone who doesn’t live in Semrush. Keep it to the few things that explain the month, in this order.
- One sentence on the monthWhat changed in search and why, written before any chart. “Visibility rose after the service pages went live” says more than a page of widgets.
- Tracked keyword positionsThe keywords the client agreed to track, with this month against last. Group them by service or location so a single drop doesn’t read as a crisis.
- Organic keywords and traffic estimateThe domain’s footprint as Semrush estimates it. Label both as estimates and compare snapshot to snapshot, never added up across months.
- Measured search resultsClicks and impressions from Google Search Console, or sessions from Google Analytics, so the client sees what actually happened beside what Semrush models.
- The work behind the numbersPages published or improved, technical fixes, links earned. Without this, the client sees movement but not what they paid for.
- Next month’s priorityOne or two actions with an owner, and anything you need from the client, such as approval for a new page.
Mistakes to avoid
Calling the traffic estimate “visits”
Semrush’s organic traffic is a model built from rankings and search volumes. It won’t match Google Analytics, and a client who compares the two will start to doubt both. Put the word “estimate” in the label.
Sending every widget
A 20-page PDF of backlinks, audit warnings and competitor charts buries the one result that matters. Keep the deep research for your team, and show the client the outcome and the next step.
Reporting positions without the keyword list
An average position across 300 keywords hides the five that bring the client’s customers. Agree the tracked list with the client, and report on that list.
Build it in Monthwrap
Monthwrap brings two Semrush figures into the monthly report: how many keywords the domain ranks for in Google’s top 100, and Semrush’s estimate of its monthly organic traffic. They sit beside Search Console, Google Analytics and the work your team logged, with Monthwrap’s own keyword rank tracking for the keywords the client cares about.
- Connect Semrush with your API key. In Sources, choose Semrush and paste the agency’s API key. Semrush’s API needs its own access and API units, separate from a normal login.
- Choose the domain and database. Enter the client’s domain, with the Semrush database if it isn’t the US one, for example
uk:example.co.uk. - Add the measured sources and the work. Connect Search Console and Google Analytics for observed search traffic, log the month’s work, then build the report from the monthly template.
Questions
Can I white-label a Semrush report?
Yes, with a Pro report in My Reports. Pro adds your branding, white-label themes, a custom domain and link sharing. Semrush has retired the Agency Growth Kit that used to bundle these features.
Does Semrush still have a client portal?
No. Semrush discontinued its Client Portal when it retired the Agency Growth Kit. To give a client a live view, publish a Pro report as an online dashboard link.
How many Semrush reports do I get?
Three Base reports with your first paid toolkit, plus two for each extra toolkit. It’s a count of reports you can keep, not a monthly allowance. Extra Base reports are $10 a month and Pro reports $20 a month, as of November 2026.
Does Monthwrap replace Semrush?
No. Monthwrap reads two Semrush figures through your API key: keywords ranking in Google’s top 100 and the organic traffic estimate. Keep using Semrush for research and audits. Semrush’s API is an add-on to its Business tier with API units bought separately, so without it, use Monthwrap’s own rank tracking and Search Console for the search part of the report.
Sources
Menus, plans and limits change. These are the pages this guide was checked against on 10 November 2026.