Organic keyword estimate
Show the domain’s reported organic keyword footprint as a snapshot. Explain what changed in the selected reporting context instead of treating the figure as a count of keywords your agency actively tracks.
Semrush + Monthwrap
SEO & analytics reporting
Semrush reporting for agencies.
Bring Semrush organic keyword and traffic estimates into your client report, labeled clearly beside observed search traffic and the SEO work you delivered.
AvailableAgency API key
Inside the monthly reportSample data
Harbor Commercial
Estimated organic traffic, July to October
Traffic estimate1,440October domain estimate
Organic keywords580October domain snapshot
Estimate change+20%Versus September’s 1,200
Reporting trendPeriod comparison
900July
1,050August
1,200September
1,440October
These are fictional third-party estimates, not measured website visits. Snapshot values are not added across months.
Semrush, at a glance.
- Connect with
- Agency API keyConnect with API access and available API units, then choose the domain you report on.
- Updates
- Daily refresh of the current monthly snapshot. Keyword and traffic estimates are levels, not daily totals.
- Earlier months
- Earlier months use Semrush’s historical monthly reading, where your API access and units allow it.
- In your report
- Organic keyword and traffic estimates.
Built around your client’s questions
Use the estimate to frame a question, not replace measurement.
SEO agencies using Semrush for domain research
Domain research gives an agency useful context for search visibility, but a client can easily read an estimated traffic figure as actual visits. Make that distinction visible from the start. Show the domain’s keyword coverage and traffic estimate as a research perspective on the month.
Monthwrap places Semrush beside Search Console, GA4 and your agency’s work. The report can explain how the estimated footprint is changing while using first-party sources for observed clicks and website activity. That combination supports a more specific SEO conversation than a single unlabeled traffic number.
Choose the numbers that matter
What Semrush
brings to the report.
Organic keyword and traffic estimates. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Organic traffic estimate
Bring the Semrush estimate into a labeled metric or trend. It is a modelled view of potential organic traffic, not the website’s measured sessions or unique visitors.
Monthly snapshot comparison
Compare the reported domain levels across months. These are snapshot values rather than daily events, so adding the monthly figures would produce a misleading total.
Observed search context
Add Search Console or GA4 through their own connections to compare the research perspective with observed activity. Keep the source and definition beside each metric in the report.
For your next client report
Explain the domain’s search footprint
Use keyword and traffic estimates to discuss the direction of organic visibility. Tie the discussion to the content and optimization work your team prioritised during the period.
Arrange the report in your own layoutRead it from the client’s side
See the complete
SEO report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Semrush
to the right client.
Connect with API access and available API units, then choose the domain you report on.
How to create a Semrush client reportConnection methodAgency API keyAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Check API entitlement and units
Use an agency Semrush account with the API access and units required by the platform. A standard product login alone does not guarantee access to the reporting API.
- 02
Connect the key and domain
Enter the agency’s API key through the workspace source form, then choose the client domain you want to report. Check spelling and domain scope before the first sync.
- 03
Review the snapshot basis
Compare the returned figures with the matching Semrush context. Explain the snapshot date and estimate definition before using a month-to-month change as the headline of a client report.
Know what each
number means.
Estimates are not analytics data
Semrush traffic estimates should not be renamed website visitors or added to GA4 sessions. They are a separate research measure with a different method and purpose.
The source has a defined reporting scope
This connection covers organic keyword and traffic estimates. It does not claim to reproduce every Semrush audit, competitor, backlink or campaign report inside Monthwrap.
Before you connect
A few useful
answers.
Why does Semrush traffic differ from GA4?
Semrush provides a domain estimate, while GA4 measures activity collected by the website’s property. Different methods produce different numbers. Show both with their actual definitions instead of trying to make them match.
Does Monthwrap include a Semrush subscription?
No. The connection uses the agency’s own API access and available units. Check the platform’s current entitlement requirements and usage before connecting the client domain.
Can I use the figure as a monthly traffic total?
Label it as the Semrush organic traffic estimate for the reporting snapshot. Do not sum daily or monthly snapshot values, and do not present the result as a count of observed visitors.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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