Store order count
Count orders created during the reporting period, excluding test and canceled orders. This is the store order view, not the number of purchases an advertising platform attributes to its campaigns.
Shopify + Monthwrap
Commerce & email reporting
Tell the store’s story, from work shipped to orders placed.
Bring Shopify orders, sales and supported store activity into Monthwrap reports for ecommerce agency clients.
AvailableStore app credentials
Inside the monthly reportSample data
Fern & Field · fictional example
A month in the store
Orders640Non-test, non-canceled sample orders
Order sales$51,200Store order totals
Average order$80Sales divided by orders
The store’s monthPeriod comparison
$10,400October 1–7
$12,000October 8–14
$13,200October 15–21
$15,600October 22–31
Store totals are not profit or ad-attributed revenue. The four illustrative periods add up to $51,200.
Shopify, at a glance.
Logs your work automatically- Connect with
- Store app credentialsThe store owner sets up read access using its own app credentials. This is not a one-click public app installation.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Orders, sales and supported store activity.Supported product and store activity joins the work log.
Built around your client’s questions
Give store results and store work room in the same report.
For ecommerce agencies combining acquisition, store improvements and ongoing content work.
Your agency may spend the month improving product pages, publishing content and adjusting acquisition campaigns. The client sees the order total, but not always the work around it. Bring Shopify’s order figures and supported store activity into Monthwrap so the report can explain both the commercial result and what your team delivered.
The connection reads one store using credentials created in that store’s own organization. Orders and sales provide the results view. With the relevant read permissions, product additions, published or updated pages and posts, and theme changes can contribute to the work log. Your commentary explains the relationship without claiming that one change caused every sale.
Choose the numbers that matter
What Shopify
brings to the report.
Orders, sales and supported store activity. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Order sales value
Sum the included order totals in the store’s currency. Describe this as store sales or order value; the connector is not a payout, profit, tax or refund reconciliation.
Average order value
Use the total sales value divided by the included order count to explain the size of an average order. A change in cart size can help contextualise a month with fewer but larger orders.
Supported store activity
With the necessary scopes, the work log can include products added, pages and blog posts published or updated, and themes edited. The available activity depends on the access granted to the store app.
For your next client report
Review an acquisition month
Place Shopify sales beside Google Ads and Meta Ads measures with clear labels. A store order can also appear in platform attribution, so the figures belong together for comparison rather than addition.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Shopify
to the right client.
The store owner sets up read access using its own app credentials. This is not a one-click public app installation.
Connection methodStore app credentialsAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Have the store owner prepare the app
The store owner or authorized staff member sets up an app in the store’s own organization. The current route uses that app’s client ID and secret, or an existing supported legacy access token.
- 02
Grant the reporting read permissions
Order access is required for orders and sales. Additional product, content and theme read access enables supported work activity. Access to older orders requires the appropriate additional order-history permission.
- 03
Connect the store and compare a month
Enter the store address and credentials in Monthwrap. Check known orders, currency and date coverage against Shopify before adding the figures and supported work items to the report.
Know what each
number means.
This is not a one-click public app install
The current setup uses the store’s own app credentials. An agency collaborator should work with the store owner; a public Shopify App Store installation is a different distribution route.
Sales are not net cash or attribution
Order totals do not establish profit, payouts or paid-media contribution. Refund handling and accounting definitions can differ from the store’s reporting screens, so reconcile the intended measure before using it.
Before you connect
A few useful
answers.
Does the agency create the Shopify app in its own account?
The current credential route requires an app in the store’s own organization. Ask the store owner or authorized staff member to prepare it and grant the relevant read access.
Can the report include product and content work?
Yes, supported product, page, blog and theme activity can feed the work log when the app has the corresponding read permissions. Missing permissions limit which activity can be read.
Can I add Shopify sales to Meta’s attributed sales?
No. The same purchase can be represented in both. Show the store total and advertising attribution separately, with their definitions, rather than adding them into a larger revenue claim.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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