Account delivery and spend
Report impressions, clicks and spend for the selected Google Ads account. Monthly totals give the client a stable starting point before you discuss individual campaigns.
Google Ads + Monthwrap
Advertising reporting
Google Ads reporting for agencies.
Bring Google Ads spend, traffic, conversions and campaign performance into a monthly report that explains where the budget went and what your agency changed.
AvailableGoogle sign-in
Inside the monthly reportSample data
Northline Home Services
Where October’s budget went
Ad spend$4,800Google Ads account total
Conversions96As reported by Google Ads
Cost / conversion$50Spend divided by conversions
Performance breakdownReported results
01Emergency plumbing$1,920
02Water heaters$1,440
03Drain services$960
04Brand search$480
Campaign spend totals $4,800. Conversion counts are platform-attributed actions, not confirmed jobs.
Google Ads, at a glance.
- Connect with
- Google sign-inChoose an advertising account you manage, directly or through a manager account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Spend, clicks, impressions and conversions.
Built around your client’s questions
A campaign report should lead to a decision.
Search, Shopping and performance advertising agencies
The client wants to know whether the next month deserves the same budget. A total for clicks cannot answer that alone. Show spend, conversions and cost per conversion together, then use the campaign table to explain which parts of the account carried the month.
Monthwrap brings those results into the same report as your agency’s work and the client’s other sources. Describe the landing page revision, the budget adjustment or the tracking issue in plain language. Keep the next step close to the evidence so the review ends with a clear decision.
Choose the numbers that matter
What Google Ads
brings to the report.
Spend, clicks, impressions and conversions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Conversions and their value
Use Google Ads conversion counts and conversion value with their platform labels intact. Explain which configured actions matter to this client before treating every conversion as a lead.
Efficiency ratios
Show click-through rate, cost per click, cost per conversion, conversion rate and ROAS where the underlying numbers support them. Keep account currency visible beside money values.
Campaign comparisons
Add the monthly campaign table to show spend, impressions, clicks and conversions together. Focus commentary on the campaigns that need a budget, creative or landing page decision.
For your next client report
Explain a budget change
Put the month’s allocation beside the changes your team made. Explain whether additional spend followed demand, a new service launch or an experiment the client approved.
Arrange the report in your own layoutRead it from the client’s side
See the complete
paid advertising report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Google Ads
to the right client.
Choose an advertising account you manage, directly or through a manager account.
Connection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Check account access
Use a Google account that can access the client’s advertising account, including through a manager account. Confirm the correct account before connecting it to a Monthwrap client.
- 02
Authorize the connection
Choose Google Ads in the client’s Sources tab, sign in to Google, and select the advertising account.
- 03
Review the first reporting period
Compare the account, currency and dates with Google Ads. Check the conversion definitions before adding the first widgets, then explain any partial period or tracking change.
Know what each
number means.
Attribution is not a sales ledger
Google Ads conversion value can overlap with store sales and other advertising attribution. Display the figures together with source labels; do not add them into a new revenue total.
Reporting does not change the account
This connection supplies reporting data. Campaign creation, bid changes and advertising budgets remain in Google Ads. Monthwrap is where you explain those decisions to the client.
Before you connect
A few useful
answers.
Can I show Google Ads alongside Meta Ads?
Yes. Give each source its own spend and outcome labels, then explain the mix. A blended calculation should use compatible definitions and currencies; overlapping platform conversions should not be presented as unique customers.
Does it report every campaign as a separate account?
No. Connect the client’s Google Ads account, then use its monthly campaign table where useful. Your client report can include account totals and selected campaign context without creating a separate Monthwrap client for each campaign.
What access does my Google account need?
Use an account with access to the client’s advertising account, directly or through a manager account. Monthwrap reads the selected account’s reporting data.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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