Help the reader choose.
Oakwell’s service introductions now explain the room sizes and use cases. Four advice guides link to the relevant service, so a useful answer has a sensible next step.
SEO reporting for agencies
Find the next
useful move
in search.
A page getting noticed. A question still unanswered. An inquiry that needs a better fit. Bring the month into focus, then show your client what deserves attention next.
14-day free trial. No card needed.
Search performance, with your agency’s perspective.What someone might be looking forHow much is a
garden room?
garden room?
space to work from homegarden room planning
Illustrative search themes, not measured query resultsService pages1,000
Advice & cost guides800
Location pages400
Other pages200
The next useful move
The guides have an audience. Make the budget and the route to an inquiry clearer.
For the person reading the report
Give the month
a point of view.
Search reporting is where the account manager turns scattered activity into a clear decision. Show the client what deserves another month of work, what needs their input, and what is still too early to judge.
- What changed?
- Compare the same search type, property and period. Separate a broader audience from a stronger click-through rate.
- Where should we look?
- Group pages by purpose. A service page and a planning guide answer different questions, so read their results in that context.
- What happens next?
- Name the page or task, explain the reason, and give the next action an owner. Make the client’s part just as clear.
Different measures, useful together
Read the attention.
Then read the response.
Search clicks, website sessions and inquiries each answer a different question. Switch between them to explore the same fictional month, with the source and definition kept in view.
Oakwell’s search month
Aster Search Studio · October 2026Look at the month through
The same client.
Different questions.
Different questions.
Choose a measure to see its trend and the context behind it.
Google Web search clicks2,400
+20.0% vs. SeptemberJul
Aug
Sep
Oct
What the client needs to know
A stronger click-through rate brought more clicks from the same 80,000 search impressions. Clicks are not unique visitors.
Organic-search sessions2,180
+17.2% vs. SeptemberJul
Aug
Sep
Oct
What the client needs to know
Organic-search sessions use the analytics source definition. They are a separate measure from Search Console clicks.
Organic inquiries52
+15.6% vs. SeptemberJul
Aug
Sep
Oct
What the client needs to know
35 of 52 inquiries met the same qualification rules used last month. Your team’s feedback belongs beside the traffic chart.
Put the next action beside the numbers
Which pages are
earning the attention?
A total gives you the direction. A useful breakdown shows where to look. Give the client the context behind the recommendation.
| Page group | Clicks | Impressions | CTR |
|---|---|---|---|
| Service pagesGarden offices, studios and guest rooms | 1,000 | 25,000 | 4.00% |
| Advice & cost guidesPlanning, pricing and room ideas | 800 | 40,000 | 2.00% |
| Location pagesThe areas your team serves | 400 | 10,000 | 4.00% |
| Other pagesHome, projects and contact | 200 | 5,000 | 4.00% |
| October total | 2,400 | 80,000 | 3.00% |
CTR is clicks divided by impressions. The total is weighted by impressions; it is not the average of the row percentages. All values come from the same fictional report.
The work behind a search month
Make the changes
worth understanding.
A list of edits does not explain a strategy. Group the work around the question it answers for the client, and keep the results beside it without claiming that one task caused every change.
Check the path still works.
Record form checks, mobile fixes and tracking changes. A measurement change can affect a chart; give it a date and explain what is comparable before drawing a conclusion.
Be clear about where the work happens.
Six location pages received service-area corrections. The client still needs to approve the postcode list and starting budget before the next content update.
One primary channel per inquiry.
Reviewed by the team through November 3.
35 qualified17 not qualified
Qualified share: 67.3%, compared with 68.9% in September. These are CRM outcomes, not a match to individual Search Console clicks.
The client’s feedback belongs here
More inquiries.
The same question
about fit.
Organic inquiries rose from 45 to 52. The team qualified 35, up from 31, but the qualified share eased slightly. Volume grew; understanding which inquiries fit the client still matters.
In this example, qualification uses the same budget, service-area and timing criteria in both months. Those reasons point to a practical change: explain the starting price and locations before the form.
What we need from SophieApprove the budget range and postcode list.
Ella can then update the service pages and inquiry introduction before the next reporting cycle.
Beyond Search Console
Search is a place.
Put it in context.
Follow a chosen keyword over time, or compare a business across nearby map points. Keep the search location, device and check date beside the result. Explore both tracking approaches below.
Keyword positions
Illustrative viewGoogle · Bristol · Desktop Oct 31
Search termPosition
garden office bristol7from 12
insulated garden studio5from 9
garden room planning11from 18
Follow a chosen keyword over time, with a consistent location and device.
Explore keyword rank trackingLocal visibility
Illustrative view129781195359731488546101197913
Same business.
Different search locations.
Different search locations.
A local grid helps explain why visibility can vary across the area you serve.
Numbers indicate example positions, not lead counts.Explore local map gridsStart with a useful baseline
Set the boundaries.
Then tell the story.
The first report should make the next one easier to compare. Define the accounts, filters and review rules once, then make changes visible when they happen.
Build a monthly reporting routineChoose the property and search view.
Confirm the site, search type, devices and markets. Keep page groups consistent, and explain any export limits or missing data.
Agree what makes an inquiry useful.
Use the client’s budget, location and timing criteria. Record the channel rule and avoid counting the same contact twice.
Give the month a review cutoff.
Allow time for source updates and client feedback. Note the date, add the completed work, and review the recommendations before sharing.
Keep the sources
with the story.
Bring search performance, website behavior and completed work into the report. Add the inquiry outcomes your team can verify.
Explore the connection guideGoogle Search ConsoleSearch clicks, impressions and page performance
Google AnalyticsWebsite sessions and supported activity
WordPressThe website work behind the monthCheck the connection guide for account requirements and current availability.
a* Aster Search StudioPrepared for Oakwell Garden RoomsMore people found you.
More people found you.
Make the next step clear.
2,400 search clicks35 qualified inquiries
October 2026 · Illustrative monthly report
Read it from the client’s side
The whole report.
The whole conversation.
Explore the results, the page breakdown, the completed work, the limitations and the November plan. Every section is there to read.
Open the complete SEO reportA few useful details
Good reporting
starts with good questions.
What belongs in a monthly SEO report?
Start with search visibility and clicks, then explain the website traffic, inquiries and completed work that matter to the client. Keep each source definition clear. Finish with the next action and anything you need from the business.
Are search clicks, sessions and inquiries the same thing?
They measure different parts of the journey. Search Console counts search-result clicks; analytics records website sessions; your inquiry records describe contacts and outcomes. The example keeps them separate rather than adding them together or assuming a one-to-one match.
Can I include keyword rankings and local visibility?
Keyword tracking follows a chosen search under a defined location and device. Local map grids check a business across nearby search points. Use that context alongside Search Console and explain the check date and scope. The complete sample report on this page uses aggregate Search Console figures, analytics sessions and inquiry records.
Can I explain the numbers myself?
Yes. Build your report with the sections and columns you choose, then add your commentary, work and next steps. Optional AI chat is another way to draft or arrange the report; your agency keeps the final review.
A clearer month
for your search clients.
Your numbers, your work, and your agency’s perspective.
14-day free trial. No card needed.