Before you start
- Room in Report Builder. Every Ahrefs plan can build at least one report. How many reports and widgets you get depends on the plan, and the Report Builder add-on adds more.
- The client’s site set up in Ahrefs. A Rank Tracker project with the keywords you agreed with the client, and Search Console connected in Ahrefs if you want its Search Console widgets in the report.
- A plan for your branding. Ahrefs reports carry Ahrefs’ branding. Its help center says it doesn’t offer white-label reports at present.
Build the report from Ahrefs
Open Report Builder
In Ahrefs, go to Dashboard, then Portfolios, then Reports, and click Create report.
Add widgets for the client’s domain
Click Add widget, choose the client’s domain as the target, then pick a table or chart. Site Explorer widgets cover organic keywords, organic traffic and links. Rank Tracker widgets show the tracked keywords. Newer widgets add Site Audit and Search Console data.
Arrange it and add your commentary
Drag widgets into the order the client should read them, and add text widgets for the summary and next steps. Text widgets don’t count toward the widget limit. Add page breaks so the PDF splits cleanly.
When the layout works, duplicate the report for the next client instead of starting again.
Export or schedule the PDF
Use Print to PDF for a one-off report, or schedule it to be emailed as a PDF. Up to 50 recipients can be added, and they don’t need an Ahrefs account.
What to include each month
Ahrefs can show far more than a client will read. A monthly SEO report built on it works best with these six parts.
- One sentence on the monthWhat moved and why, before any chart. For example, “Rankings for the new service pages reached page one, and estimated traffic followed.”
- Tracked keyword positionsThe keywords agreed with the client, this month against last, grouped by service or location.
- Organic keywords and traffic, labeled as estimatesAhrefs’ view of the domain’s footprint. Compare month-end snapshots and never add them up across months.
- Links earnedNew referring domains worth mentioning, with Domain Rating as context rather than the headline.
- Measured resultsClicks from Search Console or sessions from Google Analytics, so the client sees observed traffic beside the model.
- The work and the next stepPages published, fixes made, outreach done, and the one priority for next month.
Mistakes to avoid
Making Domain Rating the goal
Domain Rating compares the strength of a site’s backlink profile with others in Ahrefs’ database, on a 100-point scale. It can rise while leads fall. Report it as context, and lead with search results and enquiries.
Presenting estimated traffic as visits
Ahrefs estimates organic traffic from rankings and search volumes. It won’t match Google Analytics, so label it “estimated” every time it appears.
Mixing Ahrefs and Semrush numbers
Both estimate traffic and keywords with different methods and databases. Pick one for the trend line, and don’t switch tools mid-year.
Build it in Monthwrap
Monthwrap brings three Ahrefs figures into the monthly report for the client’s domain: organic keywords, estimated organic traffic and Domain Rating. Each month keeps its own reading, so the trend is snapshot to snapshot. Monthwrap’s own keyword rank tracking covers the keywords the client cares about.
- Connect Ahrefs with your API key. In Sources, choose Ahrefs and paste an API key from the agency’s Ahrefs account.
- Enter the client’s domain. Type the domain you report on. Monthwrap reads it with its subdomains.
- Add measured sources and the work. Connect Search Console and Google Analytics, log the month’s SEO work, then build the report from the monthly template.
Questions
Can I white-label an Ahrefs report?
No. Ahrefs says it doesn’t allow white-labeled reports at present. To send the figures under your agency’s name, put them in your own report.
Is Ahrefs organic traffic accurate?
It’s an estimate. Ahrefs finds the keywords a site ranks for, estimates the traffic from each and adds them up. Ahrefs says it won’t match Google Analytics, which counts all traffic to the site.
Can I use Ahrefs for free on a client’s site?
Ahrefs Free, formerly Ahrefs Webmaster Tools, works on sites you verify. It includes Site Audit, a limited view of backlinks and keywords, and web analytics. It doesn’t include Report Builder’s paid limits.
What does Monthwrap need from Ahrefs?
An API key. Ahrefs API v3 needs a Lite plan or higher, and each plan includes a monthly allowance of API units (200,000 on Lite). Below Enterprise, the API stops when the units run out. Monthwrap reads three figures per domain per month.
Sources
Menus, plans and limits change. These are the pages this guide was checked against on 10 November 2026.