Local Services spend
Bring daily Local Services advertising spend into the monthly view. Keep it distinct from the client’s wider Google Ads spend so the allocation remains understandable.
Local Services Ads + Monthwrap
Advertising reporting
Local Services Ads reporting for agencies.
Report Local Services Ads spend, charged leads and incoming inquiries alongside the work and follow-up that matter to a local service business.
AvailableGoogle sign-in
Inside the monthly reportSample data
Northline Home Services
A month of local inquiries
LSA spend$2,400Selected account and month
Charged leads40Leads Google marked charged
Spend / charged lead$60Illustrative monthly calculation
Performance breakdownReported results
01October 1–7$480
02October 8–14$600
03October 15–21$480
04October 22–31$840
The four periods total $2,400. Charged leads do not mean 40 booked or paid jobs.
Local Services Ads, at a glance.
- Connect with
- Google sign-inUse the Google Ads account behind the client’s Local Services campaigns.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Local advertising results and lead activity.
Built around your client’s questions
The owner’s question starts after the phone rings.
Agencies serving trades, home services and local businesses
A local service owner may care less about the advertising interface than whether the team received useful inquiries. Put Local Services Ads spend and charged leads beside the incoming lead activity, then explain the follow-up that still needs attention.
Monthwrap gives an agency a place to describe both sides of that month: the advertising results and the operational context. If the client was fully booked, unavailable at weekends or slow to respond, include that context without claiming the advertising platform knows which jobs were completed.
Choose the numbers that matter
What Local Services Ads
brings to the report.
Local advertising results and lead activity. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Charged lead counts
Show how many leads Google marked as charged. That is a specific billing-related count, not a count of every conversation, qualified opportunity or successful job.
Incoming lead activity
Review supported call, message and booking lead records from Local Services Ads. Use the available details to understand inquiries without turning the public report into a contact list.
A cost basis the client understands
Show spend against the appropriate lead count and label the calculation. Use a separate jobs or CRM section when explaining the business outcomes after the inquiry.
For your next client report
Review intake capacity
Explain whether inquiry volume arrived when the business could respond. Add the client’s staffing or booking context to make the next month’s advertising plan practical.
Arrange the report in your own layoutRead it from the client’s side
See the complete
local growth report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Local Services Ads
to the right client.
Use the Google Ads account behind the client’s Local Services campaigns.
Connection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Find the underlying account
Identify the Google Ads account used by the client’s Local Services activity. Sign in with a Google user that has access to that account.
- 02
Use the Local Services source
Choose Local Services Ads in the client’s Sources tab, sign in to Google, and select the account behind the Local Services campaigns.
- 03
Reconcile lead and date definitions
Check the month, account and charged-lead count against the source. Review whether a partial month or a change to the client’s advertising affects the comparison.
Know what each
number means.
A charged lead is not a confirmed job
A lead can be charged without becoming work. Keep booked jobs, job value and payments separate, using the client’s own business records where available.
Billing decisions remain with Google
Monthwrap reports the data available from the connection. It does not decide lead eligibility, dispute charges, refund spend or change the client’s Local Services account.
Before you connect
A few useful
answers.
Is this the same as the Google Ads integration?
They share Google account access, but Local Services reporting has its own spend and lead information. Use the Local Services source when the client needs charged leads and incoming local inquiries explained separately.
Can I show calls and jobs in the same report?
Yes, with distinct labels and the right sources. Show Local Services inquiries beside CRM or job figures, then describe how the business followed up. Do not assume each ad lead maps to a completed job.
Will the report include customer contact details?
Lead records can contain details permitted by the platform. A client-facing summary should use aggregate figures and relevant context. Choose report content deliberately instead of exposing a full list of private inquiries.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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