Campaign sends
Show the email volume for campaigns sent in the period. This is a campaign reporting measure, not a complete inventory of every contact, automation step or transactional message in the client’s account.
ActiveCampaign + Monthwrap
Commerce & email reporting
Make the email program easier to explain each month.
Report ActiveCampaign sends, unique engagement and campaign results in Monthwrap alongside the work your agency delivers.
AvailableAPI URL and key
Inside the monthly reportSample data
Fieldnote Learning · fictional example
Campaign response at a glance
Emails sent30,000Across four sample campaigns
Unique campaign clicks1,050Sum of campaign click counts
Click rate3.5%Clicks divided by sends
From the inboxCampaign activity, in context
October learning guide300 clicks
Course spotlight240 clicks
Member workshop270 clicks
Final enrolment reminder240 clicks
The example compares campaign clicks. It does not describe unique people across the month or campaign-attributed sales.
ActiveCampaign, at a glance.
- Connect with
- API URL and keyUse the API URL and key from the client’s account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Sends, opens, clicks and unsubscribes.
Built around your client’s questions
Put the campaign results in the context of the program.
For agencies managing recurring email campaigns as part of a broader growth engagement.
An agency running regular email for a client needs to explain more than how many messages went out. A new course announcement, a member newsletter and a reminder serve different purposes. ActiveCampaign’s campaign figures give you a starting point for discussing that mix, while your report explains the audience, content and next decision.
Monthwrap reads the client account through its API URL and key. Sends, unique opens, unique clicks and unsubscribes supply the numerical view, and campaign results help explain what sits behind the total. Add the email work delivered by your team and relevant website or CRM measures without implying that this connection imports every automation or sales feature.
Choose the numbers that matter
What ActiveCampaign
brings to the report.
Sends, opens, clicks and unsubscribes. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Unique campaign opens
Report the unique opens supplied for each campaign and the rate against sends. Use the recorded activity as a signal to discuss, rather than a guarantee that each recipient read the message.
Unique campaign clicks
Compare click counts and rates across campaigns. Monthly totals add those campaign counts together, so the same recipient can contribute to more than one campaign’s result.
Unsubscribes and campaign comparisons
Include unsubscribes to give the engagement figures context. Campaign tables make the report more specific by showing which sends contributed to the month’s totals and rates.
For your next client report
Review a recurring email engagement
Describe the campaigns your agency planned and produced, then compare the observed response. Different audience sizes and objectives should be part of the explanation before one send is called the winner.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From ActiveCampaign
to the right client.
Use the API URL and key from the client’s account.
Connection methodAPI URL and keyAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Find the client account’s API details
Use the API URL and key from the client’s ActiveCampaign account. Both must belong to the same account; a familiar brand name alone does not confirm the right endpoint.
- 02
Connect and confirm the account
Enter the URL and key in Monthwrap and verify the returned account identity. Keep separate client accounts mapped to their own Monthwrap clients.
- 03
Compare a known sent campaign
Review its send date and engagement counts against ActiveCampaign. Confirm the reporting scope and explain unique-per-campaign counting before sharing a monthly aggregate with the client.
Know what each
number means.
This is an email reporting connection
The current source reads supported campaign results. It does not promise a full import of automation paths, CRM deals, attribution reports or every feature available inside ActiveCampaign.
Campaign counts are not monthly people
Unique opens and clicks apply within campaigns. Adding them across campaigns does not create a deduplicated audience count for the whole reporting month.
Before you connect
A few useful
answers.
Do I need both the API URL and key?
Yes. The URL identifies the client’s ActiveCampaign account and the key authorizes access to it. Use the matching pair provided by that account.
Does this import every automation and deal?
No. This guide covers supported email campaign metrics and campaign comparisons. Other activity should only be reported when a separate source or reviewed data supplies it.
Can email clicks be treated as sales?
No. A click is an engagement event. Bring store, CRM or booking outcomes into separate report sections and explain their definitions before discussing business results.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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