Spend in the account currency
Bring daily advertising spend into the selected reporting month. Keep the advertiser account’s currency visible and distinguish a partial test period from a full month of activity.
ChatGPT Ads + Monthwrap
Advertising reporting
ChatGPT Ads reporting for agencies.
Bring ChatGPT Ads account spend, impressions, clicks and available conversions into your agency’s monthly report alongside the rest of the client’s marketing.
AvailableAdvertiser API key
Inside the monthly reportSample data
Hearth & Field
October’s ChatGPT Ads account
Ad spend$1,600Advertiser account total
Clicks800Reported ad clicks
Conversions32When available from the account
Performance breakdownReported results
01October 1–7$240
02October 8–14$360
03October 15–21$440
04October 22–31$560
Spend totals $1,600. This is fictional advertising data, not ChatGPT conversation or user data.
ChatGPT Ads, at a glance.
- Connect with
- Advertiser API keyRequires an eligible Ads Manager account and its advertiser API key. A standard OpenAI model API key cannot connect an ad account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Spend, impressions, clicks and platform-reported conversions.
Built around your client’s questions
New channel. The same need for a clear decision.
Agencies working with eligible OpenAI Ads Manager advertisers
A new advertising platform should not require a separate reporting ritual. Give the client a grounded view of the budget, delivery and response, then explain what your agency tested and what you recommend doing next. Keep the unfamiliar channel connected to the client’s wider plan.
Monthwrap’s ChatGPT Ads source reads the advertiser account’s reporting figures. It can sit beside Google Ads, Meta Ads and business outcomes in one monthly report. Your narrative supplies the experiment’s context; the integration supplies supported account metrics, rather than access to anyone’s conversations.
Choose the numbers that matter
What ChatGPT Ads
brings to the report.
Spend, impressions, clicks and platform-reported conversions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Impressions and clicks
Report how often the ads were shown and clicked. These are advertising delivery measures; they do not reveal what people discussed with ChatGPT or identify individual conversations.
Available conversion results
Show platform-reported conversions when the account returns them. If conversion data is unavailable, leave that limitation visible instead of replacing a missing result with an invented zero.
Cost and response context
Use supported cost and response measures alongside the source totals. Add the campaign objective and measurement context so the client knows what an attributed action represents.
For your next client report
Review an early channel allocation
Explain the budget and test objective before showing the results. Finish with a concrete recommendation based on the evidence available, including any limitations of the reporting period.
Arrange the report in your own layoutRead it from the client’s side
See the complete
paid advertising report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From ChatGPT Ads
to the right client.
Requires an eligible Ads Manager account and its advertiser API key. A standard OpenAI model API key cannot connect an ad account.
Connection methodAdvertiser API keyAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Confirm advertiser access
The client needs an eligible OpenAI Ads Manager account and its Advertiser API key. This is a different credential from an OpenAI API key used for language models.
- 02
Connect the account’s reporting key
Use the source form in your workspace and the key associated with the client’s ad account. Each Advertiser API key is scoped to one advertising account.
- 03
Check the first sync
Compare account identity, reporting dates, currency and available conversions with Ads Manager. Confirm the measurement basis before presenting the first result as a complete monthly comparison.
Know what each
number means.
Account reporting, not conversation access
Monthwrap reads advertising metrics from the connected account. It does not read ChatGPT conversations, infer individual prompts or provide a report about private ChatGPT users.
Platform access and measurement still apply
An implemented connection does not grant Ads Manager eligibility. Advertising access, conversion setup and reporting availability remain subject to the platform and the client’s account configuration.
Before you connect
A few useful
answers.
Do I use my normal OpenAI API key?
No. The source uses an Advertiser API key associated with the client’s OpenAI Ads Manager account. A model API key and an advertising reporting credential serve different purposes and should not be substituted.
Does this create or change advertisements?
The Monthwrap connection is for account reporting. Campaign creation, creative management and budget changes remain in Ads Manager. Add your agency’s actions to the work log to explain them in the report.
Why might conversions be missing or change later?
Availability depends on the account’s measurement and the platform’s reporting. Recent attributed results may still be processed. Keep the reporting period and source labels clear, and check the account before interpreting missing data as no performance.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.