Emails sent
Report the sends for campaigns delivered to the selected audience. This describes campaign volume, not the total audience size or a count of distinct people reached over the whole month.
Mailchimp + Monthwrap
Commerce & email reporting
Give every campaign a place in the monthly review.
Bring Mailchimp audience campaign results into Monthwrap, from sends and unique engagement to the email work behind them.
AvailableAgency API key
Inside the monthly reportSample data
Maple Street Market · fictional example
The campaigns behind the clicks
Emails sent20,000Across four sample campaigns
Unique campaign clicks800Summed across those campaigns
Click rate4.0%Campaign clicks divided by sends
From the inboxCampaign activity, in context
Autumn collection260 clicks
Weekend guide180 clicks
Maker stories140 clicks
October favourites220 clicks
Unique counts are per campaign. The same subscriber can contribute to more than one campaign’s results.
Mailchimp, at a glance.
- Connect with
- Agency API keySelect the client audience available to your API key.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Sends, opens, clicks and unsubscribes.
Built around your client’s questions
A newsletter retainer deserves more than a send count.
For agencies managing newsletters, promotions and regular customer communications.
For a client receiving regular email support, the monthly review should explain both the editorial work and how the audience responded. Mailchimp supplies the campaign results; your agency supplies the context about the audience, offer and content. Monthwrap brings those pieces into a report that can sit alongside the rest of the client’s marketing.
Connect the relevant Mailchimp audience, then use sends, unique opens, unique clicks and unsubscribes to describe the month. Campaign-level results help explain which sends contributed to the totals. Keep the definition of a unique event clear: a subscriber can appear in the results of more than one campaign.
Choose the numbers that matter
What Mailchimp
brings to the report.
Sends, opens, clicks and unsubscribes. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Unique opens and open rate
Use the unique open count reported for each campaign, with a rate calculated against sends. An open is a recorded email event, not evidence that the recipient read or acted on the full message.
Unique clicks and click rate
Show unique campaign clickers and the corresponding rate. The monthly total sums campaign results, so one engaged subscriber can contribute to several campaigns during the period.
Unsubscribes and campaign detail
Keep opt-outs visible alongside engagement, and use the campaign table to explain the sends behind the month. This helps a strong click result sit in the context of the wider audience response.
For your next client report
Report an ongoing newsletter program
Show the editorial work completed and compare the campaigns sent during the month. Explain the audience and content differences that make a large send different from a smaller, more focused one.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Mailchimp
to the right client.
Select the client audience available to your API key.
How to build a Mailchimp monthly report for clientsConnection methodAgency API keyAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use an authorized Mailchimp API key
Enter a valid API key with access to the client account. Keep the complete key, including its data-center suffix, and maintain the credential when the platform’s expiry rules require replacement.
- 02
Select the audience
Choose the audience you want associated with the Monthwrap client. Review its name against the audience used for the campaigns in the client’s engagement.
- 03
Reconcile a sent campaign
Compare a known campaign’s sends, opens, clicks and unsubscribes with Mailchimp. Confirm the reporting month and add campaign context before using the numbers in a monthly review.
Know what each
number means.
Campaign timing matters
Results are assigned to the day the campaign was sent. Engagement can continue after the send, and a later sync can update that campaign’s figures rather than representing a new send.
Monthly uniqueness is different
Unique opens and clicks are measured per campaign, then aggregated. They should not be labeled as a deduplicated count of all people who opened or clicked during the month.
Before you connect
A few useful
answers.
Can I choose the client’s audience?
Yes. The connection lists audiences available to the key. Select the intended audience and keep that scope consistent when comparing reports from one month to the next.
Why can an older campaign’s figures change?
People can engage after a send. A later source sync can update the result assigned to that campaign’s send date, so a previously reported period may receive revised source figures.
Does the click total show unique people for the month?
Not across all campaigns. It sums each campaign’s unique click count. A subscriber clicking two different campaigns can appear once in each campaign’s result.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.