Advertising spend
Report the selected account’s spend and currency over the month. Keep it beside the agreed test budget so the client can see the scale of the activity.
Reddit Ads + Monthwrap
Advertising reporting
Reddit Ads reporting for agencies.
Bring Reddit Ads spend, impressions and clicks into your client report, with clear context for the offer, creative work and role of the channel.
AvailableReddit sign-in
Inside the monthly reportSample data
Keystone Operations
October’s Reddit advertising test
Ad spend$2,000Client’s Reddit Ads account
Impressions250,000Reported ad delivery
Clicks2,500Platform-reported clicks
Performance breakdownReported results
01October 1–7$300
02October 8–14$450
03October 15–21$550
04October 22–31$700
Spend totals $2,000. Clicks show advertising response; they do not establish customer acquisition.
Reddit Ads, at a glance.
- Connect with
- Reddit sign-inConnect accounts belonging to the client’s Reddit Ads business.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Impressions, clicks and spend.
Built around your client’s questions
An experiment should have a question and a conclusion.
Agencies running audience and channel experiments
When an agency introduces Reddit advertising, the client needs to understand its purpose. State the audience or offer you wanted to test, the budget committed and the response observed. A report becomes more useful when the reader can see what the experiment was intended to teach.
Monthwrap brings account-level spend and delivery into the monthly review. Add the work your team delivered and the context from website analytics or business records. Keep those sources separate so the agency can explain a recommendation without manufacturing certainty from a small test.
Choose the numbers that matter
What Reddit Ads
brings to the report.
Impressions, clicks and spend. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Impressions
Show how much advertising the platform delivered. This is an exposure measure, not a count of unique customers or evidence that a particular community endorsed the client.
Clicks
Bring the platform-reported click count into the report. Use it as a response measure and add website context separately when discussing what happened after an ad interaction.
Efficiency context
Use the supported cost and response ratios with their underlying counts. Explain when a change in spend or a small sample makes the month difficult to compare.
For your next client report
Document a channel experiment
Pair the spend and response figures with the agency’s hypothesis. Explain what you would keep, revise or stop before asking the client to fund the next period.
Arrange the report in your own layoutRead it from the client’s side
See the complete
paid advertising report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Reddit Ads
to the right client.
Connect accounts belonging to the client’s Reddit Ads business.
Connection methodReddit sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use the client’s business access
Connect with a Reddit user who can access accounts belonging to the client’s Reddit Ads business. Confirm the correct business and account before assigning the source.
- 02
Connect the account
Choose Reddit Ads in Sources, authorize reporting access, and select the client’s business and advertising account.
- 03
Validate the period
Compare the first figures with the account using the same dates and currency. Explain a partial month, paused campaign or tracking change in the report narrative.
Know what each
number means.
Reporting is limited to the supported figures
The current connection brings impressions, clicks and spend. Do not promise Reddit conversion, subreddit or creative breakdowns that are not included in this reporting source.
Advertising is separate from community activity
The source does not monitor organic discussions or report on individual Reddit users. Keep community research and campaign commentary separate from the account’s advertising metrics.
Before you connect
A few useful
answers.
Will this show Reddit-attributed sales?
The current source supplies impressions, clicks and spend. Store or CRM results can appear elsewhere in the report, but their presence does not turn them into Reddit-attributed outcomes.
Can I connect an agency-managed client account?
The connecting user needs access to accounts belonging to the client’s Reddit Ads business. Check the account list in the workspace and select the client’s account rather than assuming all agency business relationships are interchangeable.
What makes a useful first report?
Describe the test question, the period and budget, then show delivery and response. Add the agency’s work and an explicit next decision. Avoid drawing a confident sales conclusion from clicks alone.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.