Emails sent
Describe the volume of campaigns sent during the reporting period. This measure reflects campaign activity and should not be presented as the number of distinct people in the client’s entire audience.
Constant Contact + Monthwrap
Commerce & email reporting
Turn regular email sends into a clearer client review.
Plan Constant Contact reporting in Monthwrap with sends, opens, clicks and unsubscribes alongside your agency’s monthly work.
AvailablePlatform sign-in
Inside the monthly reportSample data
Oak Lane Collective · fictional example
The month in email engagement
Emails sent12,000Across the sample campaigns
Unique campaign clicks420Summed campaign counts
Click rate3.5%Clicks divided by sends
From the inboxCampaign activity, in context
October 1–790 clicks
October 8–14110 clicks
October 15–2180 clicks
October 22–31140 clicks
The example groups campaign results by send period. Unique campaign counts are not unique recipients across the month.
Constant Contact, at a glance.
- Connect with
- Platform sign-inSign in with an account that can access the client’s email campaigns.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Sends, opens, clicks and unsubscribes.
Built around your client’s questions
Help the client understand the response to their communications.
For agencies supporting local businesses, membership organizations and regular newsletters.
A local business or membership organization may rely on email for announcements, events and repeat visits. The report should explain the communications your team delivered and how recipients responded, rather than leaving the client with a list of sent messages. Constant Contact’s campaign summaries provide the numerical foundation for that conversation.
Monthwrap’s connection path reads sends, unique opens, unique clicks and opt-outs from the authorized account. Add those measures to a report alongside website work or other relevant results, then explain the context.
Choose the numbers that matter
What Constant Contact
brings to the report.
Sends, opens, clicks and unsubscribes. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Unique campaign opens
Use the unique opens reported by the source, with a rate based on sends. Recorded opens offer engagement context but do not establish that every person read or understood the message.
Unique campaign clicks
Show the campaign click counts and rate to describe action on email links. Aggregating campaign results can include the same recipient more than once across different sends.
Opt-outs
Keep unsubscribe activity visible alongside sends and engagement. It helps the agency discuss audience response in a balanced way instead of reporting only the number that improved.
For your next client report
Report a local newsletter retainer
Describe the offers, updates and community content your agency prepared. Add the email response and explain the purpose of each communication without assuming every send had a direct sales objective.
Arrange the report in your own layoutRead it from the client’s side
See the complete
local growth report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Constant Contact
to the right client.
Sign in with an account that can access the client’s email campaigns.
Connection methodPlatform sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Choose the source
Choose Constant Contact in Sources and connect with an account that can access the client’s campaigns.
- 02
Authorize the client account
Use the platform sign-in with an account that can access the client’s campaign data. Confirm the organization returned before linking it to a Monthwrap client.
- 03
Validate a campaign reporting period
Compare the source’s sends, opens, clicks and opt-outs with the figures imported for a known period. Explain the campaign timing and unique-count definitions in your first report.
Know what each
number means.
Keep campaigns and accounts together
Connect the account that sends the client’s campaigns. Keep separate clients in separate Monthwrap sources so one client’s email activity stays out of another’s report.
Send dates determine the reporting placement
Campaign results are assigned using the source’s last-send date. They describe those campaign summaries, not an independent event-by-event account of every email interaction occurring during the month.
Before you connect
A few useful
answers.
What do I need to connect Constant Contact?
Use a Constant Contact login that can access the client’s campaign reporting. Select Constant Contact in Sources and authorize the connection.
Does the monthly click count mean unique people?
Not across the whole month. The source supplies unique campaign counts, which are summed. One recipient can engage with several campaigns and contribute to more than one result.
Will the report show sales generated by email?
This connection supplies email campaign engagement. Add a separate store, CRM or reviewed numeric source for business outcomes, and do not label engagement figures as attributed sales.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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