Views and reach
Use viewing activity and the reach figures supplied by Instagram to describe distribution. Keep the reporting period and platform definitions visible; repeat viewing is different from reaching another person.
Instagram + Monthwrap
Social & websites reporting
Instagram reporting for agencies.
Report Instagram views, reach, profile activity and follower growth alongside the content your agency published for the client.
AvailableMeta sign-in
Inside the monthly reportSample data
Studio Avenue / Field & Form
From content to curiosity
Content views64,800Viewing activity in the period
Profile views2,140Visits to the account profile
Website clicks316Clicks reported by Instagram
Website clicks are not purchases. Use store or analytics data for the next part of the customer journey.
Instagram, at a glance.
Logs your work automatically- Connect with
- Meta sign-inConnect a business or creator account linked to a Facebook Page.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- History varies by metric. Instagram follower history is limited to its recent reporting window.
- In your report
- Views, reach, profile activity and follower growth.Published Instagram content joins the client’s work log.
Built around your client’s questions
Make room for the creative decisions.
For social teams growing professional Instagram accounts.
An Instagram report should help a client understand the content program they paid for. The product demonstrations, founder stories and launch posts all have a purpose, but a grid of screenshots cannot explain the response on its own. Bring the published work and the account’s activity into the same conversation.
Monthwrap gives professional-account activity a home in the client’s monthly report. Choose the numbers that fit the brief, show the content delivered and write a clear explanation of the next creative decision. For retail clients, add the store results as their own section instead of claiming every sale came from Instagram.
Choose the numbers that matter
What Instagram
brings to the report.
Views, reach, profile activity and follower growth. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Profile visits
Profile views describe interest in the account beyond the content itself. Explain changes in the context of the month’s launches, profile updates and calls to action.
Website clicks
Show the clicks Instagram reports toward the website. Pair them with a separate analytics section when you need to discuss visits or on-site activity after a click.
Audience growth and published work
Report new followers and include supported published-post activity in the work log. Keep the creative output visible alongside the audience response rather than reducing the retainer to follower growth.
For your next client report
A product launch report
Connect the launch content with account views, profile visits and website clicks. Add store sales as a separately sourced result and state that the comparison does not establish purchase attribution.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Instagram
to the right client.
Connect a business or creator account linked to a Facebook Page.
Connection methodMeta sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Check the account type
Use an Instagram business or creator account linked to a Facebook Page. The Facebook account used to connect must have the appropriate access to that Page.
- 02
Connect through Meta
Choose Instagram in Sources, sign in through Meta, and select the linked professional account.
- 03
Review the available history
Check the first reporting period and metric coverage before selecting comparisons. Some Instagram history, particularly follower data, is limited by the platform.
Know what each
number means.
Professional accounts only
The connection is for business and creator accounts linked to a Page. A personal Instagram account does not provide this reporting route.
History and definitions matter
A missing historical metric is not a zero result. Keep incomplete periods out of comparisons, and do not add daily reach figures together and describe the result as unique people for the whole month.
Before you connect
A few useful
answers.
Do clients need to share their Instagram password?
No. The connection uses the authorized Meta sign-in and account permissions. The account owner can grant the necessary access without sending a password to your agency or adding it to a report.
Can this report Instagram ad costs?
Use the separate Meta Ads connection for advertising spend and results. Instagram account activity and ad-account reporting answer different questions and should retain their own source labels.
Can I compare every historical month?
Only compare periods with available data. Instagram limits some historical metrics, including follower data. Check coverage after connecting rather than assuming a full archive will be available.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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