Content views
Show how often Page content was viewed in the reporting period. Describe this as viewing activity; repeated views should not be presented as additional people reached.
Facebook Pages + Monthwrap
Social & websites reporting
Facebook Pages reporting for agencies.
Bring Facebook Page activity, published posts and permitted lead-form responses into a report that connects the content calendar with the client’s wider month.
AvailableMeta sign-in
Inside the monthly reportSample data
Northside Social / Cedar House Café
A month on the Page
Page content views28,400Views reported by Facebook
Engagements1,126Interactions with Page content
New followers84New follows during the month
Content views can include repeat viewing. They are not a count of unique people or customers.
Facebook Pages, at a glance.
Logs your work automatically- Connect with
- Meta sign-inUse an account with Page access and lead permissions for any connected lead forms.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Page activity and permitted lead-form responses.Published Page posts join the client’s work log.
Built around your client’s questions
The post is only the start of the story.
For social media and local growth agencies managing client Pages.
A restaurant client remembers the new menu launch, the event photos and the weekend offer. A report that only lists a follower total leaves most of that work out. Place the month’s Facebook activity beside the posts your team published, then explain which messages you would repeat or change.
Monthwrap brings the permitted Page numbers and published-post activity into the client workspace. Build a focused social section or include it in a wider local marketing report. If the business also uses Facebook lead forms, authorized responses can join its lead records so inquiries have a separate, clearly labeled place.
Choose the numbers that matter
What Facebook Pages
brings to the report.
Page activity and permitted lead-form responses. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Engagement and Page visits
Use content interactions and visits to the Page to explain what happened beyond distribution. A change in these numbers gives your commentary a more useful starting point than a follower total alone.
Followers
Show new followers alongside the latest available follower total. Explain the difference between growth during a month and the size of the audience at a point in time.
Posts and lead responses
Published posts can appear in the work log. Lead-form responses require the relevant permissions and should be reviewed as inquiries, separately from Page engagement metrics.
For your next client report
A local campaign recap
Place the opening-week posts beside the Page’s viewing activity and inquiries from connected sources. Explain the timing without treating every call or form as Facebook-attributed.
Arrange the report in your own layoutRead it from the client’s side
See the complete
local growth report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Facebook Pages
to the right client.
Use an account with Page access and lead permissions for any connected lead forms.
Connection methodMeta sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Confirm Page access
Use a Facebook account that manages the client’s Page directly or through its business portfolio. Check that the intended Page is visible to that account.
- 02
Authorize the connection
Choose Facebook Pages in Sources, sign in to Meta, grant reporting access, and select the client’s Page.
- 03
Check a completed period
Review the first available month, published posts and any lead-form permissions. Meta access can require renewal, so resolve a reconnect request before sending a report.
Know what each
number means.
Lead forms need additional access
Managing a Page does not automatically grant access to every lead form. The connecting user must also have the required Leads Access for responses to be read.
A Page is not a sales ledger
Views, interactions and followers describe Page activity. Bring bookings or sales from another source and explain their relationship without inventing an attribution link.
Before you connect
A few useful
answers.
Does this include Meta advertising spend?
Facebook Pages and Meta Ads are separate sources. Connect the ad account as well to report paid spend and advertising results, and label each section so Page activity is not mistaken for paid performance.
Can I include the posts we published?
Yes. The connection can bring published Page posts into the work log. Select the relevant work for the report and add the context behind the content rather than relying on a list of numbers alone.
Who should connect the Facebook Page?
Connect through a person who manages the client’s Page. Lead-form reporting also needs permission to read that Page’s leads.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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