Spend in the ad account
Report the selected Pinterest account’s spend over the month. Show the currency and dates so the client can compare it with the agreed allocation and other channels.
Pinterest Ads + Monthwrap
Advertising reporting
Pinterest Ads reporting for agencies.
Bring Pinterest Ads spend, impressions, clicks and conversions into a monthly report that keeps paid discovery apart from organic Pin activity.
AvailablePinterest sign-in
Inside the monthly reportSample data
Hearth & Field
October paid discovery
Ad spend$2,800Pinterest ad account
Clicks2,000Platform-reported clicks
Conversions70Pinterest-attributed actions
Performance breakdownReported results
01October 1–7$420
02October 8–14$630
03October 15–21$770
04October 22–31$980
Spend totals $2,800. Advertising conversions are distinct from total store orders.
Pinterest Ads, at a glance.
- Connect with
- Pinterest sign-inUse the business account running the client’s ads.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Spend, impressions, clicks and conversions.
Built around your client’s questions
Explain how paid discovery fits the month.
Ecommerce, lifestyle and visual commerce agencies
A visual commerce client needs more than a count of impressions. They need to understand what the agency promoted, how the advertising budget was used and what the platform reported in response. Put the creative and merchandising context next to the account’s results.
Monthwrap gives Pinterest advertising its own place in the report, alongside store performance and the work delivered. An agency can explain a seasonal collection, a new offer or a change in allocation while keeping paid advertising, organic Pins and store transactions clearly separated.
Choose the numbers that matter
What Pinterest Ads
brings to the report.
Spend, impressions, clicks and conversions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Paid impressions and clicks
Use delivery and click counts to describe exposure and response. They belong to advertising activity and should not be mixed with the separate organic Pinterest account figures.
Platform conversions
Show the conversions returned by Pinterest with a clear source label. Explain the configured measurement before comparing those attributed actions with orders or leads in another system.
Efficiency measures
Include supported cost and response ratios alongside the underlying totals. A client can then see whether a change reflects more spend, a different response or a smaller conversion base.
For your next client report
Review a seasonal collection
Explain which collection or offer your agency supported and when the activity ran. Use the monthly figures to frame the next merchandising or creative decision.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Pinterest Ads
to the right client.
Use the business account running the client’s ads.
Connection methodPinterest sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Confirm business account access
Use the Pinterest business account with access to the client’s advertising account. Check that the account and store belong to the client you are reporting for.
- 02
Use the available sign-in
Choose Pinterest Ads in Sources, authorize reporting access, and select the client’s advertising account.
- 03
Check the reporting basis
Compare the first month with the platform, including dates and currency. Explain any partial campaign period or change in measurement before choosing a comparison for the report.
Know what each
number means.
Attribution is a platform view
An attributed Pinterest conversion is not automatically an additional sale beyond those recorded in the store. Keep the labels and measurement context visible instead of summing overlapping figures.
Campaign management stays in Pinterest
The reporting source does not publish Pins, create advertisements or change budgets. Use the agency work log to describe decisions made in Pinterest’s own management tools.
Before you connect
A few useful
answers.
Is Pinterest organic included with Pinterest Ads?
Organic Pinterest is a separate source in the directory. A report can include both connections, but should distinguish paid delivery from organic impressions, saves and clicks rather than presenting them as the same measure.
Can I use it for an ecommerce client?
Yes. Combine the advertising section with store results, product work and your explanation. It is particularly useful when the client needs to understand the role of discovery activity alongside the wider marketing plan.
Can I compare conversions directly with store orders?
Compare them with context, not as identical totals. Platform attribution and store transaction records answer different questions. Identify the reporting dates and definitions, and explain overlap before drawing a conclusion about return.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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