Impressions
Describe how often content was shown during the selected period. Impressions indicate distribution, not unique shoppers, purchase intent or a confirmed visit to the client’s website.
Pinterest + Monthwrap
Social & websites reporting
Pinterest reporting for agencies.
Report Pinterest impressions, saves, Pin clicks and outbound clicks in a monthly account of the client’s organic discovery activity.
AvailablePinterest sign-in
Inside the monthly reportSample data
Pine Studio / Sunday Living
Discovery with a next step
Impressions86,400Account impressions in the period
Saves1,420Saves reported by Pinterest
Outbound clicks968Clicks leaving Pinterest
Saves, Pin clicks and outbound clicks describe different actions. They should not be added together as website visits.
Pinterest, at a glance.
- Connect with
- Pinterest sign-inConnect the client’s business account. The source supports roughly 90 days of recent history.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- The connection reads roughly 90 days of recent Pinterest history.
- In your report
- Impressions, saves and clicks.
Built around your client’s questions
Not every useful response is an immediate purchase.
For ecommerce, lifestyle and content agencies managing Pinterest business accounts.
A homeware shopper might save a room idea weeks before buying anything. A recipe reader might open a Pin, then follow its link to the website. Those are different behaviors, and a useful Pinterest report gives each its own meaning instead of calling every interaction a visit or a lead.
Monthwrap brings the account’s available organic Pinterest metrics into a report alongside the work your agency records. Explain the topics supported, the landing pages behind the content and what outbound activity suggests about the next step. If the client also runs Pinterest advertising, keep that spend and attribution in a distinct section.
Choose the numbers that matter
What Pinterest
brings to the report.
Impressions, saves and clicks. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Saves
Show the number of saves as a separate response measure. Explain how the content fits the client’s planning or discovery cycle without assigning a monetary value to every saved idea.
Pin clicks
Report clicks on Pins with the platform’s own label. Opening or engaging with a Pin is different from leaving Pinterest, so avoid merging this measure with website traffic.
Outbound clicks
Use outbound clicks to describe movement toward an external destination. Add analytics or store results separately when discussing what visitors did after arriving.
For your next client report
A seasonal content program
Explain how the month’s content supports an upcoming buying season. Put impressions, saves and outbound clicks in context with the preparation work your agency completed.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Pinterest
to the right client.
Connect the client’s business account. The source supports roughly 90 days of recent history.
Connection methodPinterest sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use a business account
Connect the client’s Pinterest business account. Confirm that the sign-in belongs to the intended client rather than an employee’s personal account.
- 02
Authorize reporting access
Choose Pinterest in Sources, sign in with the business account, and authorize reporting access.
- 03
Review recent coverage
Check the available dates before building a comparison. The current connector reads Pinterest’s available recent history, limited to roughly the last 90 days when backfilling.
Know what each
number means.
Recent history has a limit
Connecting now cannot reconstruct every old Pinterest reporting period. Start with a complete available month, and mark incomplete historical coverage instead of substituting zeros.
Account reporting, not a Pin management tool
This connection brings account-level metrics into reports. It does not promise a Pinterest scheduler, a Pin-by-Pin creative library or automatic import of all Pinterest publishing work.
Before you connect
A few useful
answers.
How is this different from Pinterest Ads?
Pinterest reports the business account’s organic activity. Pinterest Ads reports an ad account’s paid spend, impressions, clicks and conversions. Use both as separate sources when the agency manages the full program.
Can I recover last year’s Pinterest numbers?
Not through the current backfill route, which is limited by Pinterest’s recent-history window. If you already have reliable exports, prepare dated numeric columns and bring older figures through a separately labeled upload.
Do saves count as leads?
No. A save is an interaction within Pinterest. Report leads from an appropriate form, call, booking or CRM source and keep that definition separate from saves and clicks.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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