Account spend
Report spend for the selected Snapchat advertising account and month. Keep the amount beside the agreed test scope so the client can understand the size of the experiment.
Snapchat Ads + Monthwrap
Advertising reporting
Snapchat Ads reporting for agencies.
Report Snapchat advertising spend, impressions and swipes with a concise account-level view of delivery and the creative work behind the month.
AvailableSnapchat sign-in
Inside the monthly reportSample data
Daybreak Goods
October delivery and response
Ad spend$1,800Snapchat account total
Impressions300,000Reported ad delivery
Swipes3,000Platform-reported interactions
Performance breakdownReported results
01October 1–7$300
02October 8–14$420
03October 15–21$480
04October 22–31$600
Spend totals $1,800. Swipes are interactions, not confirmed leads or purchases.
Snapchat Ads, at a glance.
- Connect with
- Snapchat sign-inConnect with a user who belongs to the client’s ad account.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Impressions, swipes and spend.
Built around your client’s questions
Start with the data the channel can explain.
Paid social agencies testing visual advertising channels
A test channel needs a disciplined report. Show what was spent, how much advertising was delivered and how people responded. Then explain the creative work and the decision you are trying to make, rather than treating every interaction as a business outcome.
Monthwrap gives Snapchat Ads a clear section within the wider client report. Your agency can document the format, offer and campaign changes in the narrative, while a separate store or CRM section describes the business results. That separation keeps a small experiment understandable.
Choose the numbers that matter
What Snapchat Ads
brings to the report.
Impressions, swipes and spend. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Impressions
Show the platform’s delivery count. Impressions describe how often advertising was shown, not a deduplicated count of customers reached or a guarantee that a person noticed an ad.
Swipes
Use Snapchat’s own interaction term in the report. A swipe is not automatically a website inquiry, qualified lead or purchase, so preserve that distinction in the headline numbers.
Cost and response context
Use available spend and interaction ratios to explain the account’s response. Include the underlying counts so a client can see how a small sample affects the interpretation.
For your next client report
Review an initial channel test
State the question the agency set out to answer, the budget used and the response observed. Finish with a concrete continuation, revision or pause recommendation.
Arrange the report in your own layoutRead it from the client’s side
See the complete
paid advertising report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From Snapchat Ads
to the right client.
Connect with a user who belongs to the client’s ad account.
How to report Snapchat Ads results to clientsConnection methodSnapchat sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Confirm ad account membership
Use a Snapchat user who can access the client’s advertising account. Verify the account identity and currency before attaching it to the relevant Monthwrap client.
- 02
Connect the account
Choose Snapchat Ads in Sources, sign in with an account member, and select the client’s advertising account.
- 03
Compare a complete period
Review the first results against Snapchat with matching dates. If the campaign started mid-month, label it clearly and explain the shorter period instead of presenting a full-month comparison.
Know what each
number means.
The connection has a limited metric scope
This guide covers impressions, swipes and spend. It does not promise Snapchat conversion, audience or creative-level reporting that is not supplied by the current connection.
Interactions are not sales attribution
A separate increase in store sales does not establish that Snapchat caused it. Keep the advertising results and business outcomes distinct, then explain the evidence your agency has.
Before you connect
A few useful
answers.
Does it bring in purchase conversions?
The connection described here brings impressions, swipes and spend. Use a separate store source for orders and sales, and do not label those store totals as Snapchat-attributed purchases without a supported attribution basis.
Can I compare swipes with another platform’s clicks?
You can show both, but preserve the platform-specific names and definitions. A useful comparison explains the interaction being counted rather than assuming every platform measures the same action.
Is this a campaign management tool?
No. Snapchat remains the place for creative, targeting and budget changes. Monthwrap provides the reporting context and a place to explain what your agency did, what was observed and what happens next.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.