Advertising investment
Report spend for the selected TikTok advertiser account and month. Keep the currency and reporting dates visible, especially when a client runs several regional accounts.
TikTok Ads + Monthwrap
Advertising reporting
TikTok Ads reporting for agencies.
Report TikTok advertising spend, delivery and conversions with the creative context your client needs to understand the month and choose what to test next.
AvailableTikTok for Business sign-in
Inside the monthly reportSample data
Daybreak Goods
October’s paid creative program
Ad spend$3,600Selected advertiser account
Clicks2,400TikTok-reported clicks
Conversions90Platform-attributed actions
Performance breakdownReported results
01October 1–7$600
02October 8–14$840
03October 15–21$960
04October 22–31$1,200
Spend totals $3,600. Creative notes are agency commentary; this illustration is not an ad-level performance export.
TikTok Ads, at a glance.
- Connect with
- TikTok for Business sign-inChoose an advertiser account your TikTok for Business login can access.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Spend, impressions, clicks and conversions.
Built around your client’s questions
Creative volume needs a reporting narrative.
Creative performance and paid social agencies
A client can see a folder of videos and still struggle to understand the month. Explain the ideas your team tested, how much advertising supported them and what the account’s results suggest doing next. The report should connect the production effort to a decision.
Monthwrap brings TikTok advertiser-account figures into a shared monthly report. Add the creative work as context, then pair the paid section with store or CRM outcomes where relevant. Keep the distinction between advertising attribution and the client’s business records clear throughout the review.
Choose the numbers that matter
What TikTok Ads
brings to the report.
Spend, impressions, clicks and conversions. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Delivery and clicks
Show impressions and clicks together so the client can see both exposure and response. Describe major changes to the campaign or offer that could explain the movement.
Reported conversions
Bring TikTok’s conversion total into the report with its platform label. The meaning depends on campaign measurement and should not be silently renamed to purchases or qualified leads.
Cost and response measures
Use the available efficiency ratios to support the review. Cost per conversion is meaningful only when the client understands the action being measured and the period behind it.
For your next client report
Explain a creative sprint
Record the concepts and variations delivered during the month. Pair that work with account results and a precise recommendation for the next production or testing cycle.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From TikTok Ads
to the right client.
Choose an advertiser account your TikTok for Business login can access.
Connection methodTikTok for Business sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Check advertiser permissions
Use a TikTok for Business login that can access the client’s advertiser account. Verify that the account selected is the one used for the campaigns being reported.
- 02
Connect the advertiser
Choose TikTok Ads in Sources, sign in with TikTok for Business, and select the client’s advertiser account.
- 03
Review measurement and dates
Check the first report against TikTok using the same advertiser, period and currency. Add context if the campaign began partway through the month or tracking changed.
Know what each
number means.
Paid and organic are separate sources
The advertising connection does not replace organic TikTok reporting. Use the TikTok source for supported public video activity and follower figures, with a separate section for paid results.
Creative commentary is not automatic attribution
Adding a video-production note beside account results does not establish which individual creative caused every conversion. Keep the narrative proportionate to the level of data available.
Before you connect
A few useful
answers.
Does Monthwrap show performance for each video ad?
The connection described here supplies advertiser-account results. Your agency can add creative context, but should not present an invented ad-level ranking or claim every TikTok management view is included.
Can I combine this with an ecommerce report?
Yes. Put paid delivery and conversions beside the store’s orders and sales in separate sections. Explain attribution overlap and the reporting period so a client can compare the figures without counting the same outcome twice.
Can it publish or edit TikTok campaigns?
This is a reporting connection. Production, publishing, targeting and budget management stay in the tools your team already uses. Monthwrap brings the results and your explanation into the monthly client review.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.