Public videos published
Count the public videos with publication dates inside the selected period. This gives the client a concrete view of the work released, rather than a list of drafts or planned content.
TikTok + Monthwrap
Social & websites reporting
TikTok reporting for agencies.
Bring public TikTok video activity, follower snapshots and published work into a monthly report with clear measurement labels.
AvailableTikTok sign-in
Inside the monthly reportSample data
Loop Creative / Daylight Goods
The October video collection
Videos published12Public videos posted in the period
Views on those videos96,400Lifetime views at the latest sync
Followers8,240Latest available account snapshot
Views are lifetime totals for videos posted in the selected period, not views earned only during October. Totals can grow after month end.
TikTok, at a glance.
Logs your work automatically- Connect with
- TikTok sign-inThe account owner authorizes public-video reporting. Private videos stay excluded.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Public-video totals follow videos in the requested period. Followers are a current snapshot, not historical growth.
- In your report
- Public video activity and followers.Published public videos join the client’s work log.
Built around your client’s questions
A useful video report starts with the right definition.
For short-form video agencies reporting on client TikTok accounts.
A short-form video can keep collecting views after the month in which it was published. The TikTok connection reads public-video totals and groups them by publication date. That makes it useful for discussing the body of work your agency created, provided the report says exactly what the numbers represent.
Monthwrap brings those published videos, their available response measures and a current follower snapshot into the client workspace. Describe the month as a collection of videos, explain the themes your team tested and add your next creative recommendation. Keep advertising results in a separate TikTok Ads section.
Choose the numbers that matter
What TikTok
brings to the report.
Public video activity and followers. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Views on those videos
Show the lifetime view totals currently reported for that collection. Label them as views on videos posted in the month; they are not a daily viewing timeline for the account.
Likes, comments and shares
Use available lifetime interactions to explain the response to the same video collection. Comparing collections at different ages needs context because older videos have had longer to accumulate activity.
Follower snapshot
Show the latest available follower count as an audience level. Do not describe a single current snapshot as historical month-end followers or as the number of followers gained in that month.
For your next client report
A monthly production review
Group the videos your agency released, show their recorded response and explain the creative direction. This creates a useful review of the program without mislabelling lifetime totals as monthly views.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From TikTok
to the right client.
The account owner authorizes public-video reporting. Private videos stay excluded.
Connection methodTikTok sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Use the account owner’s sign-in
The TikTok account itself authorizes the organic connection. This is a separate sign-in from TikTok for Business used for the advertising source.
- 02
Grant the available access
Choose TikTok in Sources and authorize the public-video reporting connection with the account owner’s login.
- 03
Check the report wording
Review the imported videos and metric labels before sending. State the publication period and that video response totals reflect the latest sync, not only activity earned inside that period.
Know what each
number means.
Public videos only
Private-video metrics are excluded. A missing private video should not be counted as zero-performance work or quietly included in a total it cannot support.
No daily-view analytics here
This connection does not provide a daily breakdown of when lifetime views occurred. It also cannot reconstruct a historical follower snapshot from the current follower count.
Before you connect
A few useful
answers.
Why can an old report’s video totals change?
The source provides lifetime totals for videos posted in the chosen period. Those videos may continue collecting views and interactions, so a later sync can update the totals. Preserve that definition in your report commentary.
Is this the same as TikTok Ads?
No. Organic TikTok uses the account’s public-video reporting route. TikTok Ads connects an advertiser account and reports paid performance. Use separate sections when the agency manages both.
Can this show our monthly net follower growth?
The connection records a current follower snapshot when available. Do not label that snapshot as monthly growth or assume it fills historical follower counts. Use a separately prepared metric if you have a reliable historical series.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
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