Channel views
Use views for the selected period to describe viewing activity across the channel. Avoid assuming that all views came from videos your agency published in that same month.
YouTube + Monthwrap
Social & websites reporting
YouTube reporting for agencies.
Bring YouTube views, watch time, subscriber change and published videos into a monthly report that explains your agency’s channel work.
AvailableGoogle sign-in
Inside the monthly reportSample data
Frame Studio / Oakline Workshop
More than a view count
Views42,600Channel views in the period
Watch time118,400 minMinutes watched
Net subscribers+214Subscribers gained minus lost
A video can contribute views long after publication. Monthly channel results and videos published this month are different measures.
YouTube, at a glance.
Logs your work automatically- Connect with
- Google sign-inConnect as an owner or manager of the client’s channel.
- Updates
- Daily sync, with a manual refresh in Sources. Platform reporting delays still apply.
- Earlier months
- Request an earlier month in Sources. Coverage follows the platform’s available history and your account access.
- In your report
- Channel performance metrics.Published videos join the client’s work log.
Built around your client’s questions
A video’s useful life does not end on publish day.
For video, content and brand agencies managing client channels.
A new tutorial may attract attention immediately while an older product guide keeps bringing viewers back. A channel report should make room for both: what the agency produced this month and what the channel earned across its existing library. Treating the two as identical hides an important part of the work.
Monthwrap brings channel performance and published-video activity into the client workspace. Build a video section around views, watch time and subscriber change, then add the production context: topics covered, releases delivered and the next gaps in the library. A wider report can include website or store results with their own source labels.
Choose the numbers that matter
What YouTube
brings to the report.
Channel performance metrics. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Watch time
Report watch time in minutes so the client can understand how much viewing took place. Keep the unit visible and discuss it alongside views rather than using a large unlabeled number.
Net subscribers
Show the change after subscriber gains and losses. A negative value can be useful context for the content strategy and should not be replaced by a more flattering lifetime total.
Likes and published videos
Include available likes as a response measure and show videos published during the period in the work log. Use editorial commentary to explain why those videos were made.
For your next client report
An educational video retainer
Put the tutorials delivered beside channel viewing and watch time. Explain which customer questions the program covered and what the next production block should address.
Arrange the report in your own layoutRead it from the client’s side
See the complete
ecommerce report.
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
From YouTube
to the right client.
Connect as an owner or manager of the client’s channel.
Connection methodGoogle sign-inAvailabilityAvailableYour connected account’s API permissions and plan apply.
- 01
Identify the client’s channel
Use the Google account that owns or manages the intended YouTube channel. Check the channel name before attaching it to the client workspace.
- 02
Authorize Google access
Choose YouTube in Sources, sign in to Google, and authorize reporting access to the client’s channel.
- 03
Review the reporting period
Check the first available month’s metrics and published-video activity. Confirm that the report distinguishes channel results from the count of videos released in the period.
Know what each
number means.
No promised revenue attribution
This guide covers channel performance and published-video work. It does not promise YouTube revenue reporting, audience demographics or a sale-by-sale link to the client’s checkout.
Platform access still applies
The connected user must retain the appropriate channel permissions. Resolve a disconnected or incomplete source before relying on a comparison in the monthly report.
Before you connect
A few useful
answers.
Can the report show videos we published?
Yes. Published videos can join the work log for the period. Keep this list alongside channel performance so the client sees both the delivered work and the response across the video library.
Does watch time include only this month’s uploads?
The channel performance section reports the selected period. It can include viewing of older videos. The list of videos published this month is a separate work measure, and the report should explain that distinction.
Can I combine YouTube and paid video campaigns?
Yes, in separate sections. Use YouTube for channel performance and Google Ads for the connected ad account’s campaign results. Keep paid spend, channel views and other outcomes clearly identified.
Start with your next client report
The data has a source.
The story has your name.
Bring your sources together, choose your layout and add the context your client needs.
Start free trial14-day free trial. No card needed.