Average tracked position
Report the average from available positive ranking observations in the project. Lower positions are better; explain that an average can hide different movements across the tracked set.
SEO & analytics reporting
Bring SE Ranking project averages and top-10 keyword counts into the report, with context for the tracked set and the SEO work your agency is prioritising.
Counts reflect the tracked project scope. Changing keywords or search engines can change the comparison.
Built around your client’s questions
SEO agencies managing established keyword projects
A rank-tracking report is only useful when the client knows what is being tracked. Set the context for the project, the keyword set and the reporting period before discussing average position or top-10 counts. That makes a change easier to interpret and a next action easier to justify.
Monthwrap brings supported SE Ranking project readings into the monthly report. Put them beside content and optimization work, then add Search Console for observed search activity. The tracked project and the property-wide search view can complement each other without being mistaken for identical measurements.
Choose the numbers that matter
Average position and top-10 keyword counts. Choose the relevant figures, add comparisons where the data supports them, and explain what changed.
Report the average from available positive ranking observations in the project. Lower positions are better; explain that an average can hide different movements across the tracked set.
Show how many returned ranking observations sit in the top 10. Keep the tracked project scope stable so the count is meaningful when compared with an earlier month.
Use the available daily project readings to describe movement over time. Position and top-10 figures are levels, not events to add into a larger monthly total.
Connect Search Console separately to show clicks, impressions and relevant pages. This adds observed search context without suggesting that a tracked position automatically produces a visit.
For your next client report
Explain which services, topics or search opportunities the project represents. Use movement to focus the conversation on the next content or optimization decision.
Arrange the report in your own layoutRead it from the client’s side
A full fictional agency report, with the work delivered, the numbers behind it and the plan for next month. Use its structure to plan your own mix of sources and client results.
Open the sample reportMake the connection
Use an API key with access to the client’s project.
Use an agency SE Ranking API key with access to the client’s project. Check that the project covers the website and tracking configuration intended for the report.
Choose the correct project from the accounts available to the key in Monthwrap. Similar project names deserve a second check before the source is attached to a client.
Compare the first readings with the project. Note the tracked keywords, engine coverage and dates so the client understands what the averages and top-10 counts represent.
A project measures its configured keywords and search-engine observations. It is not a complete inventory of every query for which the website may appear.
The connector uses returned positive positions for its averages. An unranked or unavailable observation is not treated as a literal position zero, which would falsely suggest a better ranking.
Before you connect
The connection described here supplies project-level average position and top-10 counts. It does not promise a complete keyword-detail table in the report builder.
The measured set changed. New terms can have different positions and alter the average or top-10 count. Explain the scope change before presenting the movement as an improvement or decline in performance.
No. Position is a level, not a cumulative event. Use the appropriate snapshot or trend and describe the period clearly. A sum of daily average positions would not be a useful ranking measure.
Start with your next client report
Bring your sources together, choose your layout and add the context your client needs.
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